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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,269 more

Reduced-Waste Skincare

Brands offer up skincare products that reduce waste

Trend - Brands in the skincare space are keeping pace with changing consumer values by offering products that reduce the environmental impact of their offerings. This is taking place not only through reduced and improved packaging but through the omission and replacement of environmentally harmful ingredients as well.

Insight - Eco-consciousness and self-care are two high priorities for many Millennial and Gen Z consumers, who both wish to make purchases to better themselves while limiting their personal negative impact on the environment. Now that more skincare products are created, marketed and bought than ever before, there's a consumer demand for high-quality, effective options that reduce the negative impact on the environment that these products typically pose.
Workshop Question - What are two competing desires your target customer has? What are some ways you could better cater to both of those?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
23,692 Total Clicks
Date Range:
Apr 19 — Oct 19
Trending:
Fresh and Warm
Consumer Insight Topics:

Featured Examples

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