Brands offer up skincare products that reduce waste
Trend - Brands in the skincare space are keeping pace with changing consumer values by offering products that reduce the environmental impact of their offerings. This is taking place not only through reduced and improved packaging but through the omission and replacement of environmentally harmful ingredients as well.
Insight - Eco-consciousness and self-care are two high priorities for many Millennial and Gen Z consumers, who both wish to make purchases to better themselves while limiting their personal negative impact on the environment. Now that more skincare products are created, marketed and bought than ever before, there's a consumer demand for high-quality, effective options that reduce the negative impact on the environment that these products typically pose.
Insight - Eco-consciousness and self-care are two high priorities for many Millennial and Gen Z consumers, who both wish to make purchases to better themselves while limiting their personal negative impact on the environment. Now that more skincare products are created, marketed and bought than ever before, there's a consumer demand for high-quality, effective options that reduce the negative impact on the environment that these products typically pose.
Workshop Question - What are two competing desires your target customer has? What are some ways you could better cater to both of those?
Trend Themes
1. Reduced-waste Products - Reducing environmental impact of products through packaging improvements and ingredient replacement is becoming important due to the high priority placed on eco-consciousness by many Millennial and Gen Z consumers.
2. Sustainable Sourcing - The use of sustainable ingredients, ethical sourcing, and eco-conscious production practices are becoming a requirement for beauty companies seeking to attract the eco-conscious Millennials and Gen Z consumers.
3. Zero Waste Solutions - Zero Waste solutions are gaining traction among beauty companies like Freedge Beauty who create all-natural and ultra-fresh skincare solutions to appeal to eco-conscious consumers while reducing waste.
Industry Implications
1. Skincare Industry - The skincare industry is being influenced to become more eco-conscious by incorporating sustainable sourcing, zero waste solutions, and reducing the environmental impact of products.
2. Beauty Industry - Eco-consciousness is driving companies in the beauty industry to incorporate sustainable and ethical practices such as the use of recycled packaging and ingredients.
3. Consumer Goods Industry - The push for sustainability is creating a change in consumer goods industries that now require companies to demonstrate an eco-conscious mindset and sustainable practices.
