Brands adapt hygiene projects with educational and motivational support
Implications - Seeking to encourage rituals around proper hygiene, brands are offering additional features, support and guidance alongside traditional hygiene products for easy consumer integration. From AI-enhanced dental devices that provide feedback on usage to those with virtual enhancements that help gamify the process, these examples not only speak to how general hygiene practices are evolving, but also the importance of guidance, simplification and encouragement that consumers are looking for.
Workshop Question — How might you enhance your current product offerings with tools, technology or assistance that simplifies the process?
