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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,248 more

Socialized Dating

Dating apps integrate friend-based features to boost matches

Trend—Brands in the business of creating dating apps are aiming to establish trustworthy connections by using friendship as a basis for matchmaking. Whether facilitating friendships first between potential matches, or using existing friends to vouch for users of the apps, these brands are prioritizing authentic connections.

Insight—Prior to the ubiquity of dating apps, most people met their partners through their immediate networks—particularly through friends. The fatigue that’s now associated with sifting through hundreds of potential partners on various apps has resulted in a reversal where consumers seek out the more trustworthy, authentic connections that were once made by meeting people in-person first. With dating apps developing algorithms to better align with these views, consumers are able to benefit from the convenience of online dating, while believing in its ability to create strong connections.
Workshop Question — How could your brand align longstanding values with technological changes in its space?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
10,601 Total Clicks
Date Range:
Mar 18 — Oct 19
Trending:
New and Mild
Consumer Insight Topics:

Featured Examples

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