Snackable products boast anti-aging ingredients
Trend - The food industry continues to take cues from the skincare space by adapting snack items with known anti-aging ingredients. These snackable foods give consumers the option to approach their beauty routines from an “inside-out” perspective.
Insight - For those consumers who align themselves with wellness trends, convenience hasn’t always been a factor in their purchases. Many consumers in this space are approaching their health and beauty in all-encompassing ways now that they have a greater understanding that prevention is more effective than reactive care. However, focusing on both topical products and altering their diets to enhance their appearance can be time-consuming. Pre-packaged items that consumers can trust are part of their all-encompassing approach to health function as a simple addition to their daily routines
Insight - For those consumers who align themselves with wellness trends, convenience hasn’t always been a factor in their purchases. Many consumers in this space are approaching their health and beauty in all-encompassing ways now that they have a greater understanding that prevention is more effective than reactive care. However, focusing on both topical products and altering their diets to enhance their appearance can be time-consuming. Pre-packaged items that consumers can trust are part of their all-encompassing approach to health function as a simple addition to their daily routines
Workshop Question - How could your brand prioritize convenience for its customers?
Trend Themes
1. Functional Foods with Anti-aging Ingredients - Companies are adding anti-aging ingredients to their snack products, offering consumers a convenient way to approach their beauty routines from an “inside-out” perspective.
2. Detoxifying Liquid Diets - The popularity of soup cleanse programs and soup detox kits provide health-conscious consumers with easy-to-consume nutritious alternatives.
3. Functional Condiments - Condiments are beginning to incorporate purposeful ingredients, such as anti-aging and antioxidant-rich berries, appealing to consumers who are turning to a variety of foods and beverages with functional benefits.
Industry Implications
1. Food and Beverage - These trends are disrupting the food and beverage industry by transforming snack and condiment products into functional items with additional health and beauty benefits.
2. Wellness - These trends are supporting the wellness industry as it gains interest and growth in the market due to health-conscious consumers who prioritize beauty and prevention in their daily routines.
3. Cosmetics - These trends are disrupting the cosmetics industry as consumers shift to an “inside-out” approach, as well as promote the use of anti-aging and other beneficial ingredients for healthier and younger-looking skin.
