Category
Lifestyle
Assisted Choices
3.7
Trend score
Trend
What is the Anti-Age Snacking trend?
Anti-Age Snacking: The food industry continues to take cues from the skincare space by adapting snack items with known anti-aging ingredients. These snackable foods give consumers the option to approach their beauty routines from an “inside-out” perspective.
Insight
The consumer insight behind the Anti-Age Snacking trend
For those consumers who align themselves with wellness trends, convenience hasn’t always been a factor in their purchases. Many consumers in this space are approaching their health and beauty in all-encompassing ways now that they have a greater understanding that prevention is more effective than reactive care. However, focusing on both topical products and altering their diets to enhance their appearance can be time-consuming. Pre-packaged items that consumers can trust are part of their all-encompassing approach to health function as a simple addition to their daily routines
Trend themes
Themes within the Anti-Age Snacking trend
Three behaviours holding the trend together01
Functional foods with anti-aging ingredients
Companies are adding anti-aging ingredients to their snack products, offering consumers a convenient way to approach their beauty routines from an “inside-out” perspective.
02
Detoxifying liquid diets
The popularity of soup cleanse programs and soup detox kits provide health-conscious consumers with easy-to-consume nutritious alternatives.
03
Functional condiments
Condiments are beginning to incorporate purposeful ingredients, such as anti-aging and antioxidant-rich berries, appealing to consumers who are turning to a variety of foods and beverages with functional benefits.
Industry implications
What the Anti-Age Snacking trend means for industry
Where the trend changes the playbookFor
Food and beverage
These trends are disrupting the food and beverage industry by transforming snack and condiment products into functional items with additional health and beauty benefits.
For
Wellness
These trends are supporting the wellness industry as it gains interest and growth in the market due to health-conscious consumers who prioritize beauty and prevention in their daily routines.
For
Cosmetics
These trends are disrupting the cosmetics industry as consumers shift to an “inside-out” approach, as well as promote the use of anti-aging and other beneficial ingredients for healthier and younger-looking skin.
Workshop question
How could your brand prioritize convenience for its customers?
Trend signals
Trend signals for Anti-Age Snacking
Trend score 3.7 out of 10, from popularity 53%, activity 49%, freshness 9%.
Popularity53%
Activity49%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Anti-Age Snacking trend
7 featured examples from Oct 17, 2017 to Jun 27, 2019CategoryLifestyle
Functional Sweet Fruit Spreads
Dalmatia's Organic Supermix Spread Boasts an Anti-Aging Berry Trio
Opportunity to develop functional condiments and anti-aging food products in the food and beverage industry.
CategoryLifestyle
Instant Chaga Tea Kits
Wild Remedies' Premium Instant Chaga Tea Beautifies While Boosting Immunity
The health and wellness industry can explore disruptive innovation opportunities by creating unique products that harness the potential of immunity-boosting ingredients like chaga…
CategoryLifestyle
Soup Detox Kits
The Juico Souping Soup Detox Program Offers Nutritious Liquid Diet Essentials
Wellness and food brands can innovate with liquid diet and wellness-focused products to cater to health-conscious consumers.
CategoryLifestyle
Detoxifying Soup Cleanses
Glow Foods' Soup Cleanse Boasts Turmeric, Beetroot and Carrot Blends
Wellness food brands can create more innovative soup cleanse products that incorporate superfood ingredients to meet the needs of health-conscious consumers.
CategoryLifestyle
Beauty-Boosting Energy Balls
MoodFix Wellness' Beauty Energy Balls Promote a Clear Complexion
The food and beverage industry can explore incorporating beauty-boosting ingredients in their products to meet the growing demand for functional and clean beauty foods.
CategoryLifestyle
Anti-Aging Paleo Bars
Paleo Ranch's SKINNY and MEGA Bar Collections are Enriched with Collagen
The health and wellness industry can leverage the trend of enriching products with collagen to create innovative beauty and anti-aging solutions.
CategoryLifestyle
Sour Berry Sesame Bars
Naura Foods' Bio Sesame Snaps with Maqui Spotlight a Sour Berry
Food manufacturers can capitalize on the emergence of superfruits by incorporating them into new products, such as snacks and beverages.
