This incentivizing dental insurance firm is combining a smart brush with fun rewards. Based in Ohio, Beam Dental introduced an electric toothbrush dubbed the Beam Brush, which syncs to your smartphone to automatically track -- and reward you for -- good brushing habits.
The dental plan focuses on preventative care. Individuals and companies signed on to the plan are hooked up with the Beam app, which connects to the smart brush using Bluetooth. The associated StarCard collects points which can be used towards replacement toothbrush heads or cash back from the plan.
Beam Dental is part of a network of 95,000 dentists across the United States of America. The app can also be used to book appointments and receive discounts.
Key Themes Behind This Trend
- Incentivized Dental Care
- The combination of dental insurance and an electric toothbrush with rewards for good habits offers an opportunity for companies to incentivize preventative care in other industries.
- Bluetooth-enabled Hygiene Products
- Companies can explore the potential for Bluetooth-enabled hygiene products to help track and reward regular usage, creating a more engaging and effective experience for users.
- Data-driven Insurance Plans
- Using connected smart devices to track and reward healthy habits shows potential for creating data-driven insurance plans in other industries, utilizing incentives to encourage healthy behaviors and reduce premiums.
Where This Applies
- Health Insurance
- Similar incentivized preventative care plans could be developed by other health insurance companies to encourage healthier habits among their policyholders.
- Consumer Electronics
- The combination of a smart device and rewards system has potential for creating new products in the consumer electronics industry that incentivize healthy habits.
- Fitness Tracking
- There is potential for fitness tracking devices to incorporate hygiene tracking and incentivize healthier habits in addition to physical exercise.
