This incentivizing dental insurance firm is combining a smart brush with fun rewards. Based in Ohio, Beam Dental introduced an electric toothbrush dubbed the Beam Brush, which syncs to your smartphone to automatically track -- and reward you for -- good brushing habits.
The dental plan focuses on preventative care. Individuals and companies signed on to the plan are hooked up with the Beam app, which connects to the smart brush using Bluetooth. The associated StarCard collects points which can be used towards replacement toothbrush heads or cash back from the plan.
Beam Dental is part of a network of 95,000 dentists across the United States of America. The app can also be used to book appointments and receive discounts.