The 'Reswirl' Biodegradable Plastic Toothbrush Prevents Plastic Pollution
Michael Hemsworth — May 3, 2020 — Eco
References: kickstarter & yankodesign
It has now become well-known that there is a mass amount of plastic being used and entering the environment everyday, which is seeing new products like the 'Reswirl' biodegradable plastic toothbrush be designed to help offer a solution.
Designed by Conway Daw, the toothbrush is crafted with a cassava-based biopolymer that will naturally biodegrade in earth or water to prevent it from polluting the environment after disposal. However, the brand hopes to discourage this thanks to a subscription program that allows users to mail the used brush back to the company after use where it can be recycled into a new one for a closed-loop experience.
The 'Reswirl' biodegradable plastic toothbrush is also focused on oral care by delivering the same experience as a plastic alternative to ensure it can be easily integrated into the lifestyle of a person.
Designed by Conway Daw, the toothbrush is crafted with a cassava-based biopolymer that will naturally biodegrade in earth or water to prevent it from polluting the environment after disposal. However, the brand hopes to discourage this thanks to a subscription program that allows users to mail the used brush back to the company after use where it can be recycled into a new one for a closed-loop experience.
The 'Reswirl' biodegradable plastic toothbrush is also focused on oral care by delivering the same experience as a plastic alternative to ensure it can be easily integrated into the lifestyle of a person.
Trend Themes
1. Biodegradable Plastics - Disruptive innovation opportunity: Develop new biodegradable plastic materials to replace traditional plastics in various industries.
2. Circular Economy - Disruptive innovation opportunity: Create closed-loop subscription programs that encourage customers to return used products for recycling and repurposing.
3. Sustainable Oral Care - Disruptive innovation opportunity: Design eco-friendly toothbrushes and oral care products that prioritize both functionality and environmental impact.
Industry Implications
1. Packaging - Disruptive innovation opportunity: Introduce biodegradable packaging solutions to reduce plastic waste and pollution in the industry.
2. Personal Care - Disruptive innovation opportunity: Develop sustainable alternatives to conventional personal care products, such as biodegradable toothbrushes, to cater to eco-conscious consumers.
3. Waste Management - Disruptive innovation opportunity: Implement efficient recycling and repurposing systems for used products, particularly in the oral care industry, to promote a circular economy.
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