Brands use limited time delivery offers to market specific products
Implications - Tapping into the popularity of delivery services and how commonplace they've become in consumers' lives, brands are promoting products through limited-run delivery offers. Providing both a low-friction experience for the consumer as well as a sense of novelty, this marketing approach mixes many different forces to create a memorable experience.
Workshop Question - What are some ways you could use delivery marketing as a way to get consumers interested in your brand's offerings?
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Date Range:
Dec 18 — Oct 19
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