The Kraft Emergency Grilled Cheese Delivery event has been announced by the brand as a new initiative that is taking place for one day only to offer consumers a comforting snack on-demand.
Set to take place in New York City in the areas surrounding Times Square, the activation will allow consumers to send a text to receive a complimentary grilled cheese sandwich that is delivered piping hot to their location. The family friendly promotion will let consumers order up to four sandwiches for the whole family to enjoy as they sightsee or get some last-minutes shopping done.
The Kraft Emergency Grilled Cheese Delivery activation will take place on Thursday, December 20 from noon until 6pm.
Image Credit: Kraft