Gamified Dental Devices

The Playbrush Turns Children's Toothbrushes Into Gaming Controllers

The Playbrush is a wonderfully innovative dental hygiene system, available in the American, Canadian and the European markets, that is designed to gamify the boring act of brushing teeth so that children can enjoy it and improve their oral hygiene habits and overall dental health.

Available for $51, the Playbrush is attached to the handle of any regular toothbrush. Once it is activated, the Playbrush system essentially converts the toothbrush into a game controller that can be used to control characters in various smartphone and tablet games.

Ultimately, the Playbrush proves that gamification can certainly be applied to the personal hygiene and health realms with great effects. In this case, the system combines the act of brushing your teeth with the enjoyment and fun of mobile games, making for a fun and healthy cocktail.

Gamified Dental Hygiene
Creating gamified experiences in dental hygiene can make the process more enjoyable and improve oral health habits.
Personalized Oral Care
Personalizing oral care routines through gamification can encourage individuals to maintain good dental health.
Integration of Technology in Dental Products
Incorporating technology, like gaming interfaces, into dental products opens up new opportunities for interactive oral care experiences.

Who This Affects Most

Dental Care
The dental care industry can incorporate gamified devices and technologies to engage patients and improve oral health outcomes.
Gaming
The gaming industry can explore partnerships and development of gamified products that promote health and wellness, such as dental hygiene.
Mobile Technology
The mobile technology industry can collaborate with dental care providers to create innovative gamified experiences that integrate with smartphones and tablets.
SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 13%
Activity 42%
Freshness 8%

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