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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,250 more

Anti-Natural

Materials sought out for scarcity in nature are now engineered for accessibility

Trend - Engineered, lab-grown products -- specifically, meats and precious stones -- have become more mainstream in recent years. As biotechnology evolves, so too does the ability to engineer multiple materials in a wider range. These newly engineered materials tend to be those previously sought after for their scarcity in nature, the difficulty of attaining them, and therefore, their association with a sense of elitism.

Insight - Elite materials becoming more accessible signifies a turn toward efficiency and often eco-consciousness, but also a redefinition of luxury and status. Consumers today are much more open to redefining luxury than those in the past, as social media has created more of a focus on equality and open-mindedness. Today's consumer places less value on scarcity and exclusivity and is, therefore, less weary of engineered alternatives to status items.
Workshop Question — How is your brand keeping up with the redefinition of status and luxury?
6.5
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4 Featured, 36 Examples:
17,027 Total Clicks
Date Range:
Jul 19 — Oct 19
Trending:
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Featured Examples

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