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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,294 more

Fitness Exchange

Athletic brands offer indulgent eats to balance strenuous physical activities

Implications - An offshoot of the “halfway healthy” phenomenon, we’re seeing fitness brands that traditionally host events like marathons go one step further with indulgent consumption rewards. Offering comfort foods like pizza and burgers to those who finish races or engage in active clubs, retailers are actively expanding what it means to live and lead a healthy lifestyle, through offering more indulgent offerings often not associated with such physical activity.
Workshop Question - How might you tackle consumer hesitations around living a healthier lifestyle? How can you better balance their priorities?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
75,406 Total Clicks
Date Range:
May 17 — Oct 19
Trending:
This Quarter and Warm
Consumer Insight Topics:

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