Footwear brands have been vigorously experimenting with sneaker colorways, attempting to find a good balance between interesting aesthetic and high-end functionality. Of recent, labels have been looking for inspiration from the culinary industry. Thus, numerous dishes have informed sneaker colorways — from wasabi palettes to caviar and vodka combinations.
The latest food-inspired silhouette is by New Balance and it is a rendition of the brand's iconic M991 model. The upper boasts burnt orange, with the branding in grey. The piece is said to take design cues from food and aside from the attention-captivating sneaker colorway, the M991 also boasts a high-performance construction which includes ABZORB cushioning for premium comfort during activity. The pair retails for $180 USD.
Key Themes Behind This Trend
- Food-inspired Sneaker Colorways
- Food-inspired sneakers offer a disruptive opportunity for sneaker brands to tap into the culinary industry and collaborate with food brands to create unique and attention-grabbing designs.
- High-performance Culinary Footwear
- The fusion of function and fashion presents an opportunity for high-end footwear brands to create food-inspired designs with comfortable, performance-enhancing features.
- Collaborative Sneaker and Food Launches
- Collaborations between sneaker brands and food companies or restaurants present an opportunity for cross-promotion and co-branding, appealing to both the fashion and food industries.
Where This Applies
- Footwear
- Sneaker brands can leverage food-inspired designs to attract new customers and increase sales in the highly competitive footwear industry.
- Culinary
- Food brands and restaurants can collaborate with sneaker brands to create limited edition food-inspired designs that appeal to fashion-conscious consumers.
- Fashion
- Food-inspired sneaker colorways offer a way for fashion brands to differentiate themselves and create buzz among consumers seeking unique and attention-grabbing designs.
