Shake Shack is Offering a Free Burger to Customers via its App

 - Jan 27, 2017
References: shakeshack & brandeating
Created as a marketing campaign to help increase adoption rates of the brand's new mobile ordering app, Shake Shack is offering a free burger to users who download the app now.

Running through the end of February, the campaign from Shake Shack only requires users to download the app for iOS, enter the promo code "shackappy" and redeem the order at a nearby location.

The new Shake Shack app was released at the end of last year as a way for customers of the QSR chain to order directly from their smartphone and pickup the order when they arrive at the location of their choosing. The free burger promotion from the brand acts as a great way to get users in the app and ordering to experience the ease of use it offers.