Created as a marketing campaign to help increase adoption rates of the brand's new mobile ordering app, Shake Shack is offering a free burger to users who download the app now.
Running through the end of February, the campaign from Shake Shack only requires users to download the app for iOS, enter the promo code "shackappy" and redeem the order at a nearby location.
The new Shake Shack app was released at the end of last year as a way for customers of the QSR chain to order directly from their smartphone and pickup the order when they arrive at the location of their choosing. The free burger promotion from the brand acts as a great way to get users in the app and ordering to experience the ease of use it offers.
What's Driving This Trend
- Mobile App Adoption
- Shake Shack's free burger promotion incentivizes consumers to download and use its mobile ordering app, driving adoption rates.
- Promotional Campaigns
- More restaurants and quick-service chains may offer similar promotional campaigns to incentivize consumers to download their respective mobile ordering apps.
- Native App Development
- Restaurants and QSR chains may invest more in developing native mobile apps to better compete against other chains and increase convenience for customers.
Who This Affects Most
- Fast Food
- Fast food chains can implement similar mobile app promotions to drive adoption and sales while improving the customer experience.
- Mobile App Development
- Developers in the mobile app industry may see an increased demand for app development from the fast food and quick-service industries.
- Marketing
- Marketing agencies specializing in digital campaigns will have opportunities to offer promotional strategies for restaurants and QSR chains looking to promote their mobile apps.
