Category
Lifestyle
Assisted Choices
Trend cluster
Category
Digitized
Cannabis
Virtual and augmented reality enters the cannabis space.
5.4
Trend score
Trend
What is the Digitized Cannabis trend?
Digitized Cannabis: The merging of augmented and virtual realities with the cannabis industry is on the rise as brands look to offer immersive experiences for connoisseurs and beginners alike. These platforms offer benefits like virtual product libraries and augmented package engagement--prioritizing both informative and creative experiences for viewers.
Insight
The consumer insight behind the Digitized Cannabis trend
The growth of the cannabis industry in North America has brought on its collaboration with a range of industries. For novice consumers, being informed about this emerging space is crucial in order to alleviate some of the apprehension they feel when they're considering consuming a substance that was once attached with stigma and misinformation. For those who are more familiar with the substance and the industry, these emerging technologies offer an element of entertainment that has been missing with government-sanctioned cannabis distribution.
Trend themes
Themes within the Digitized Cannabis trend
Three behaviours holding the trend together01
Virtual and Augmented Reality in Cannabis Industry
The integration of virtual and augmented reality technologies offer innovative immersive experiences to consumers in the cannabis industry.
02
AR/VR-powered Packaging in Product Retail
AR and VR-powered packaging creates an immersive experience for customers that provides detailed information about products and creates more brand engagement opportunities.
03
Virtual Cannabis Engagement Technologies
Virtual cannabis engagement technologies, such as virtual reality and interactive platforms, provide education, product information and opportunities for cannabis growers, retailers, and distributors.
Industry implications
What the Digitized Cannabis trend means for industry
Where the trend changes the playbookFor
Retail and E-Commerce
Advances in AR/VR technologies can improve consumer experiences and create deeper engagement opportunities in product retail and e-commerce markets.
For
Health and Wellness
Technological innovations in cannabis education and experiences can disrupt the traditional health and wellness market by providing more accurate information and personalized experiences.
For
Entertainment and Media
The integration of AR/VR technologies and cannabis industry can provide customized entertainment and media experiences for consumers.
Workshop question
How could your brand collaborate with the emerging cannabis space?
Trend signals
Trend signals for Digitized Cannabis
Trend score 5.4 out of 10, from popularity 85%, activity 68%, freshness 9%.
Popularity85%
Activity68%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Digitized Cannabis trend
4 featured examples from May 14 to Oct 11, 2019CategoryTech
VR-Powered Cannabis Experiences
Irisa is Disrupting the Cannabis Retail Space with Virtual Reality
Integrating virtual reality technology to enhance the customer experience and educate customers about different cannabis products.
CategoryMarketing
Experiential AR Applications
NexTech's ARitize App Connects Brands with Their Target Demographics
ARitize app enables consumer goods brands to enhance engagement and educate consumers about their products.
CategoryLifestyle
AR-Powered Cannabis Packaging
Leafly Redefines the Cannabis Experience Through Immersive Packaging
The cannabis packaging industry can adopt AR technology to enhance product experiences and differentiate brands.
CategoryTech
Virtual Cannabis Engagement Technologies
Weed VR Connect Users with Growers and Distributors
The cannabis industry can utilize virtual reality technology to enhance consumer engagement and provide a more immersive shopping experience.
