Category
Lifestyle
Assisted Choices
3.5
Trend score
Trend
What is the CBD Mix trend?
CBD Mix: With the growth of the cannabis industry in North America, "mix-in" CBD-infused products are on the rise as consumers look for varying ways to incorporate the calming substance into their diets. These products come in the form of powders that can be mixed into beverages, as well as in the form of seasonings that are used to flavor foods.
Insight
The consumer insight behind the CBD Mix trend
Consumers are increasingly seeking out experimental ways to enhance their health and wellness–especially when it comes to incorporating habits and rituals that don't impact their daily routines. The allure of mix-in CBD is that consumers are often seeking low-commitment purchases–minimal effort that enables both short and longterm results. The convenience of this form of CBD is in the increasingly reliable day-to-day formats it's offered in–with brands in this space prioritizing ease-of-use as a result of consumers' preference for simplicity.
Trend themes
Themes within the CBD Mix trend
Three behaviours holding the trend together01
Mix-in CBD-infused products
With the growth of the cannabis industry in North America, "mix-in" CBD-infused products are on the rise as consumers look for varying ways to incorporate the calming substance into their diets.
02
Convenient format of CBD
The convenience of this form of CBD is in the increasingly reliable day-to-day formats it's offered in–with brands in this space prioritizing ease-of-use as a result of consumers' preference for simplicity.
03
Functional CBD mix-ins
Each water-soluble powdered mix-in contains broad-spectrum hemp CBD, active adaptogens and herbs to provide a different benefit.
Industry implications
What the CBD Mix trend means for industry
Where the trend changes the playbookFor
Health and wellness industry
Consumers are increasingly seeking out experimental ways to enhance their health and wellness, especially when it comes to incorporating habits and rituals that don't impact their daily routines.
For
Food and drink industry
Mix-in CBD-infused products and CBD drink mix singles offer new opportunities for companies in the food and drink industry to add global trends that keep up with consumer demand and help gain a competitive edge.
For
Natural Products industry
Companies with a focus on plant-based products, natural ingredients and sustainable practices can incorporate CBD and related mix-ins to attract new consumers and tap into the promising market for functional health and wellness products.
Workshop question
How could your brand prioritize convenience in its product experience?
Trend signals
Trend signals for CBD Mix
Trend score 3.5 out of 10, from popularity 53%, activity 43%, freshness 9%.
Popularity53%
Activity43%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the CBD Mix trend
4 featured examples from Jan 4 to Oct 4, 2019CategoryLifestyle
Single-Serve CBD Drink Mixes
Weller's CBD Drink Mix Singles Dissolve in Hot & Cold Beverages
The introduction of CBD Drink Mix Singles by Weller reflects the growing trend towards incorporating CBD into beverages and presents an opportunity for companies to create new CBD…
CategoryLifestyle
CBD-Infused Turmeric Latte Mixes
Organic Traditions' CBD + Golden Mylk Turmeric Latte Needs Water
Companies in the food and beverage industry can begin to integrate CBD and probiotics into their products to entice customers who concentrate on their health.
CategoryLifestyle
Functional CBD Mix-Ins
Prima's Botanical Elixir Powders Enhance Hot and Cold Beverages
The CBD industry can explore new opportunities in the wellness market by developing CBD-based functional mix-ins.
CategoryLifestyle
CBD-Infused Seasonings
Cured Nutrition Offers Enhanced Pumpkin Spice, Smoky BBQ & More
CBD-infused seasonings offer a unique opportunity for the food industry to create innovative and exciting new flavors for consumers looking for something different.
