Prima, a new hemp CBD wellness brand, recently expanded its portfolio with the all-new Botanical Elixir Collection, which introduces single-use beverage infusions that are packed with functional benefits. Each water-soluble powdered mix-in contains broad-spectrum hemp CBD, active adaptogens and herbs to provide a different benefit. While The Go-To is an option for everyday mood, balance and well-being, Brain Fuel boosts energy, focus and vitality with potent adaptogenic ingredients like ashwagandha, gingko, lion's mane and rhodiola. Like the brand's other Botanical Elixirs, Rest Easy also contains 10 milligrams of CBD, but sets itself apart as a calming and relaxing product.
The pure, doctor-formulated Botanical Elixirs are available in pre-measured sticks that come in packs of six and boxes of 20 with formulas that are vegan, gluten-free, non-GMO, non-intoxicating and free from sweeteners.
What's Driving This Trend
- Functional CBD Mix-ins
- Opportunity for developing innovative CBD-infused products with functional benefits for beverages.
- Water-soluble Infusions
- Disruptive innovation opportunity to create water-soluble powdered mix-ins that offer convenient and effective delivery of functional ingredients.
- Doctor-formulated Wellness Products
- Potential for disruptive innovation in the wellness industry by creating doctor-formulated products that combine CBD, adaptogens, and herbs for specific benefits.
Who This Affects Most
- CBD Wellness
- The CBD industry can explore new opportunities in the wellness market by developing CBD-based functional mix-ins.
- Beverage Manufacturing
- Disruptive innovation opportunity for beverage manufacturers to incorporate water-soluble infusions into their product offerings.
- Wellness & Alternative Medicine
- Innovative products like doctor-formulated botanical elixirs can disrupt the wellness and alternative medicine industries by providing new solutions for enhancing mood, energy, and relaxation.
