Last year, Chipotle introduced a range of Lifestyle Bowls to support a range of different diets and now it is supporting healthy eaters with Supergreens. The Supergreens salad mix will be replacing the romaine-only salad base and offers a nutrient-dense combination of romaine plus kale and baby spinach. Now, Chipotle fans will be able to enjoy menu items like the Paleo Salad Bowl, the Vegetarian Salad Bowl and Whole30 Salad Bowls with an even better-for-you spin.
Along with adding the Supergreens salad mix to its menu, Chipotle is making its grilled Adobo chicken Whole30 compliant by swapping the oil used in its marinade.
As many people are exploring the Whole30 program to kick off the new year, these options prove that sticking to a diet and going out to enjoy food need not be a hardship.
Image Credit: Chipotle
What's Driving This Trend
- Supergreens Salad Mix
- The introduction of the Supergreens Salad Mix offers a nutrient-dense base for healthier salad bowls at restaurants and home.
- Lifestyle Bowls
- The expansion of the Lifestyle Bowls range to cater to different dietary restrictions caters to a growing demand for specific meal options.
- Whole30 Compliant Meals
- Making menu items Whole30 compliant presents an opportunity to address the increasing popularity of this particular diet plan.
Who This Affects Most
- Fast Casual Dining
- The fast-casual dining industry can incorporate healthier options and trendy diet plans to cater to a growing demand for nutritious and specialized meals.
- Health Food Retail
- Retailers that specialize in health food can incorporate Supergreens Salad Mix as a more nutrient-dense salad base option for customers and market it as such.
- Meal Kit Delivery
- Meal kit delivery services can offer Whole30-compliant meals as part of their menu options, acknowledging the increasing popularity of this specific diet plan.
