Anticipating the wave of health-oriented commitments that come on January 1st, Cowboy Chicken has begun highlighting many of its better-for-you options, like its Keto Green Bowl and Veggie Plate.
While Cowboy Chicken may be known for its wood-fired rotisserie chicken, the chain also offers plenty of healthy choices. For instance, there are Low-Calorie Offerings like the wood-fired chicken combos. And for those who adhere to the Keto diet, the chain offers a Keto Green Bowl that combines the chain's rotisserie chicken breast with raw kale, a crispy-fried kale mix, roasted broccoli, green beans, chicken cracklings, and a housemade chipotle ranch dressing. As Cowboy Chicken's President Sean Kennedy explains, "Our signature rotisserie chicken is already one of the healthiest offerings you’ll find in the fast casual restaurant space. But it doesn’t stop there. We also have a variety of salads and bowls so guests can enjoy a different flavorful, enticing and good-for-you choice every night of the week."
Image Credit: Cowboy Chicken
What Makes This Trend Stand Out
- Health-oriented Commitments
- There is an opportunity to innovate on healthy dining options and marketing strategies to capture the attention of health-conscious consumers.
- Keto-friendly Options
- There is an opportunity to create menu items or entire restaurant concepts that cater to the Keto diet and promote their health benefits.
- Low-calorie Offerings
- There is an opportunity to create low-calorie alternatives of popular fast food items, allowing people to indulge without guilt.
Sectors Adopting This
- Fast Casual Restaurants
- There is an opportunity to innovate on healthier menu items and marketing strategies, particularly those catering to specialized diets like Keto or low-calorie diets in the fast casual space.
- Health Food Stores
- There is an opportunity to stock and promote Keto-friendly and low-calorie options in health food stores, catering to consumers who are looking to make healthier choices.
- Meal Delivery Services
- There is an opportunity to create meal delivery services that cater to specialized diets like Keto or low-calorie diets, providing convenience to those who want to eat healthy but are short on time.
