Cowboy Chicken is kicking off the start of summer with the debut of four delicious new items, including the new Strawberry Chicken Salad and the Watermelon Side Salad.
Though Cowboy Chicken is best known for its wood-fired rotisserie chicken, the chain's newest items offer something light light and fresh for the hottest season of the year. The star of the seasonal menu is the new Strawberry Chicken Salad, which features a bed of fresh greens topped with candied pecans, feta, bacon, chicken, and strawberry-poppyseed dressing. Another new salad option is the Watermelon Side Salad, which is made from a fresh combination of cucumber, mint, feta, and dressing. To round out the menu, there's also a Strawberry Shortcake dessert and a new Strawberry Lemonade drink option. As the President and CEO of Cowboy Chicken Sean Kennedy explains, "These healthy and delicious additions are the perfect way to celebrate summer. They are lighter for warm weather appetites and each features the refreshing flavors of the season.”
Image Credit: Cowboy Chicken
Key Themes Behind This Trend
- Seasonal Summer Salads
- Chain restaurants and food providers offer fresh, seasonal salad options to attract health-conscious customers.
- Fruit-inspired Menus
- Restaurants experiment with new, fruit-inspired menu items to satisfy customer demand for refreshing, summer flavors.
- Lighter Desserts and Beverages
- Fast-casual and dine-in restaurants provide customers with guilt-free dessert and beverage options to complement their healthy summer salads.
Where This Applies
- Fast-casual Restaurants
- Fast-casual restaurants like Cowboy Chicken continue to innovate their seasonal menus to meet customer demand for fresh, healthy options.
- Foodservice Distributors
- Foodservice distributors can meet the demand for seasonal, fruit-inspired ingredients and products for restaurants to add to their menus.
- Beverage Producers
- Beverage producers can create and distribute healthy, refreshing drink options to complement new, seasonal menu items in the summer months.
