Cowboy Chicken is taking a break from chicken this fall and introducing a new Brisket Sandwich and Sweet Potato Fries.
While Cowboy Chicken is best known for its wood-fired rotisserie chicken and Wild West sides, its latest menu additions are sure to be just as big a draw. The new Brisket Sandwich consists of juicy and tender chopped brisket topped with yellow onions, sliced jalapeños, bread-and-butter pickles, and barbecue sauce, all on a pillowy brioche bun.
Alongside the savory new option, guests can also add new Sweet Potato Fries. This dish consists of waffle-style sweet potato fries topped with a sweet and savory combination of cinnamon, sugar, and salt. While the new Brisket Sandwich rounds out the brand's menu, the new Sweet Potato Fries will only be available from September 4 to October 15, 2023.
Image Credit: Cowboy Chicken
Key Themes Behind This Trend
- Wood-fired Rotisserie Chicken
- Cowboy Chicken started off with wood-fired rotisserie chicken and now they are expanding their menu with a new Brisket Sandwich.
- Savory New Options
- Cowboy Chicken introduces its new Brisket Sandwich and Sweet Potato Fries to offer guests more savory choices.
- Limited-time Special
- Guests will have a limited time to try the new Sweet Potato Fries from September 4 to October 15, 2023.
Where This Applies
- Restaurant Industry
- Cowboy Chicken's new menu additions in sandwiches and sides cater to the restaurant industry.
- Fast Food Industry
- With the introduction of the new Brisket Sandwich and Sweet Potato Fries, Cowboy Chicken disrupts the fast food industry with unique flavor combinations.
- Food Service Industry
- The limited-time availability of Sweet Potato Fries creates a demand for this exclusive product in the food service industry.
