The skincare industry adopts pineapple as a key ingredient in products
Trend - Brands in the skincare space are touting pineapples as the main or key ingredient in their products--ranging from serums to overnight masks. Containing enzymes that are said to chemically exfoliate and brighten skin, the incorporation of pineapple into skincare is especially beneficial for brands from a marketing standpoint.
Insight - Consumers' demand for items that prioritize "wellness"–wether that's in fitness, skincare, or food and bev– has often manifested in items that are branded with labeling like organic and natural. The idea that natural means healthier is now permeating even the chemical exfoliant space–where consumers with sensitive skin, or those who prefer informed but pared-down routines, are looking for alternatives to popular ingredients. Products like pineapple-based skincare aim to resolve some of those concerns for wellness-minded consumers.
Insight - Consumers' demand for items that prioritize "wellness"–wether that's in fitness, skincare, or food and bev– has often manifested in items that are branded with labeling like organic and natural. The idea that natural means healthier is now permeating even the chemical exfoliant space–where consumers with sensitive skin, or those who prefer informed but pared-down routines, are looking for alternatives to popular ingredients. Products like pineapple-based skincare aim to resolve some of those concerns for wellness-minded consumers.
Workshop Question - How could your brand cater to the wellness movement?
Trend Themes
1. Fruit-based Skincare - Increasing popularity of fruit-based skincare products for their naturally sourced antioxidants and other plant-powered properties.
2. Natural Alternatives for Chemical Exfoliants - Customers with sensitive skin or those who prefer informed but pared-down routines are looking for alternatives to popular chemical exfoliants leading to brands incorporating natural ingredients like pineapple in their products.
3. Demand for Wellness-oriented Products - Consumers' demand for wellness-oriented products is manifesting in labeling like organic and natural, leading to an increased brand focus on natural ingredients in skincare, fitness, and food and beverage industries.
Industry Implications
1. Skincare - Incorporating natural ingredients like pineapple into skincare products can disrupt the market by offering customers alternatives to popular chemical exfoliants.
2. Beauty/personal Care - Utilizing fruit-based ingredients in personal care products like Marc Jacobs Beauty's pineapple-rich Youthquake can appeal to wellness-oriented customers looking for safe and effective plant-powered properties.
3. Food and Beverage - Incorporating wellness-oriented labeling like organic and natural in food and drink products can attract customers looking for healthy choices that prioritize their wellbeing, similar to influx of natural skincare and fitness products.
