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Pineapple Care

The skincare industry adopts pineapple as a key ingredient in products

Trend - Brands in the skincare space are touting pineapples as the main or key ingredient in their products--ranging from serums to overnight masks. Containing enzymes that are said to chemically exfoliate and brighten skin, the incorporation of pineapple into skincare is especially beneficial for brands from a marketing standpoint.

Insight - Consumers' demand for items that prioritize "wellness"–wether that's in fitness, skincare, or food and bev– has often manifested in items that are branded with labeling like organic and natural. The idea that natural means healthier is now permeating even the chemical exfoliant space–where consumers with sensitive skin, or those who prefer informed but pared-down routines, are looking for alternatives to popular ingredients. Products like pineapple-based skincare aim to resolve some of those concerns for wellness-minded consumers.
Workshop Question - How could your brand cater to the wellness movement?
4 Featured, 29 Examples:
25,699 Total Clicks
Date Range:
May 18 — Sep 19
This Year and Mild
Consumer Insight Topics:

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