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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,250 more

Portable Pressure

Portable massagers alleviate tension while consumers are on-the-go

Trend–Small, portable massagers are on the rise as consumers look for ways to alleviate the tension that accumulates throughout the day. Typically focused on reducing pain in the neck and shoulder area, these products allow consumers added comfort that's easy to take with them as they go about their routines.

Implication–With global self-reported stress levels rising, consumers are increasingly experiencing both the mental and physical strains that things like workplace stress, economic strain, and social and political issues can have on individuals. This shift is partially responsible for the growth of the "wellness" space in North America–and small portable massagers belong to that transition. Being both functional and convenient, these items are able to provide supplemental stress-relief without impeding on the routines that consumers are accustomed to.
Workshop Question — How could your brand alleviate stress in its customers or employees?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
63,986 Total Clicks
Date Range:
Mar 18 — Oct 19
Trending:
This Month and Warm
Consumer Insight Topics:

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