Category
Lifestyle
Assisted Choices
Trend cluster
Category
Portable
Pressure
Portable massagers alleviate tension while consumers are on-the-go.
5.4
Trend score
Trend
What is the Portable Pressure trend?
Portable Pressure: Small, portable massagers are on the rise as consumers look for ways to alleviate the tension that accumulates throughout the day. Typically focused on reducing pain in the neck and shoulder area, these products allow consumers added comfort that's easy to take with them as they go about their routines.
Insight
The consumer insight behind the Portable Pressure trend
With global self-reported stress levels rising, consumers are increasingly experiencing both the mental and physical strains that things like workplace stress, economic strain, and social and political issues can have on individuals. This shift is partially responsible for the growth of the "wellness" space in North America–and small portable massagers belong to that transition. Being both functional and convenient, these items are able to provide supplemental stress-relief without impeding on the routines that consumers are accustomed to.
Trend themes
Themes within the Portable Pressure trend
Three behaviours holding the trend together01
Portable Pain Relief Devices
Consumers seek personal pain relief devices that can perform treatments whenever needed, spurring innovative solutions like compact massagers.
02
Wellness and Stress Relief
Growing levels of stress among consumers have driven the need for wellness solutions such as portable massagers that are convenient and can be integrated into their daily routine.
03
Wearable Massage Units
Wearable massage units that utilize electric muscle stimulation (EMS) technology and provide customizable and interactive treatments synced to user's choice of music are on the rise.
Industry implications
What the Portable Pressure trend means for industry
Where the trend changes the playbookFor
Personal Care
Companies in personal care can create innovative and compact solutions like portable massagers to cater to the growing demand for wellness and stress relief among consumers.
For
Technology
Integrated technologies like EMS and music syncing are providing consumers with efficient and customized pain relief solutions, opening opportunities for companies in the tech industry to expand on this trend.
For
Fashion
Wearable massage units that function as a fashion accessory can provide added value to consumers and create new opportunities for businesses in the fashion industry.
Workshop question
How could your brand alleviate stress in its customers or employees?
Trend signals
Trend signals for Portable Pressure
Trend score 5.4 out of 10, from popularity 80%, activity 74%, freshness 9%.
Popularity80%
Activity74%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Portable Pressure trend
4 featured examples from Mar 28, 2018 to Oct 9, 2019CategoryTech
Wearable Music-Synced Massagers
The 'Dr. MUSIC POP' Uses EMS Technology to Alleviate Tension
The mobile massage technology of the 'Dr.
CategoryLifestyle
Card-Sized EMS Massagers
The 'Cardlax' is Slim Enough to Fit into Your Wallet or Pocket
Companies in the consumer electronics industry can utilize portable massage technology to create new innovative products like the Cardlax.
CategoryLifestyle
Back Massager Backpacks
The 'EUME' Backpack Massages During Wear to Reduce Tension and Stress
The integration of massage functionality into wearable technology creates opportunities for disruptive innovation in the wearable wellness technology industry.
CategoryLifestyle
Multi-Functional Portable Massage Pads
This Massager Relieves Tension Around Different Muscles
The wellness industry can embrace the innovation of low-frequency pulse therapy devices to enhance their range of pain relief products and services.
