Category
Business
Assisted Conversion
Trend cluster
Category
Morale
Analysis
Morale programs analyze online conversations to spot areas of improvement.
1.8
Trend score
Trend
What is the Morale Analysis trend?
Morale Analysis: Employers are taking advantage of new technologies in employee-tracking technology by using platforms that detect morale issues in online conversations and habits. By analyzing culture in this way, employers are able to change internal issues and boost morale and productivity in office.
Insight
The consumer insight behind the Morale Analysis trend
Millennial–and now, Gen Z–employees in the workforce are just as much motivated by healthy working environments as they are by professional development. This focus on employee morale is encouraging brands to focus not just on how they treat their employees, but what they can offer them beyond ethical treatment.
Trend themes
Themes within the Morale Analysis trend
Three behaviours holding the trend together01
Focus on Employee Morale
Employers are using technology to detect morale issues in online conversations and habits, shifting the focus beyond professional development.
02
Personalized Workplace Health Programs
Companies are prioritizing worker productivity and personal health, creating opportunities for personalized coaching, group classes, and online communities.
03
Team Culture Analysis Platforms
New AI systems are being developed to aid organizations in analyzing team culture to determine characteristics like freedom of opinion and morale.
Industry implications
What the Morale Analysis trend means for industry
Where the trend changes the playbookFor
Human Resources
Technology-based solutions to improve workforce efficiency and morale are an ongoing opportunity for the Human Resources industry.
For
Wellness and Fitness
The focus on personalized health programs creates opportunities for the Wellness and Fitness industry to provide targeted health solutions to employers and workers.
For
Technology and Analytics
The development of AI-based tools like mood tracking chat bots and team culture analysis platforms offers disruptive innovation opportunities for the Technology and Analytics industry.
Workshop question
How could your brand prioritize employee morale?
Trend signals
Trend signals for Morale Analysis
Trend score 1.8 out of 10, from popularity 24%, activity 22%, freshness 9%.
Popularity24%
Activity22%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Morale Analysis trend
4 featured examples from Apr 18, 2018 to Aug 5, 2019CategoryBusiness
Mood-Tracking Chat Bots
'Moodbot' is a Slack Bot for Managing Employee Morale
Disruptive innovation opportunity: Develop innovative HR solutions that incorporate mood-tracking chat bots to enhance employee satisfaction and well-being.
CategoryTech
Personalized Workplace Health Programs
The Retrofit Service Helps Employers Keep Healthy Employees
Corporate wellness companies can offer personalized solutions to employers to help improve employee health and productivity.
CategorySpecial
Team Culture Analysis Platforms
Bunch.ai Helps You Analyze Your Team's Collaboration on Slack
Applying team collaboration analysis platforms for enhancing work culture and implementing disruptive change in organizations.
CategoryTech
Morale-Improving Team Platforms
'Mindful Team' Encourages a Better Everyday Work Culture
HR technology companies can use their expertise to develop platforms or tools to help organisations manage their team's wellbeing and productivity.
