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Morale Analysis

Morale programs analyze online conversations to spot areas of improvement

Trend - Employers are taking advantage of new technologies in employee-tracking technology by using platforms that detect morale issues in online conversations and habits. By analyzing culture in this way, employers are able to change internal issues and boost morale and productivity in office.

Insight - Millennial–and now, Gen Z–employees in the workforce are just as much motivated by healthy working environments as they are by professional development. This focus on employee morale is encouraging brands to focus not just on how they treat their employees, but what they can offer them beyond ethical treatment.
Workshop Question - How could your brand prioritize employee morale?
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
20,312 Total Clicks
Date Range:
Apr 18 — Sep 19
Trending:
Untested
Consumer Insight Topics:

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