Employer parental benefits mitigate the impact of the 'motherhood penalty'
Trend - While reaching pay equity for workers remains a complicated and nuanced issue, some businesses are offering their employees benefits that aim to mitigate the impact of loss of income that one often experiences when becoming a mother, which is also known as the 'motherhood penalty.'
Insight - As individuals become informed about issues of equality—the Gender Pay Gap is a great example—they search for businesses that offer solutions and security to those most vulnerable. This research is not only done by conscious consumers who are interested in the product, but also by top talent that is looking for employment. When satisfied on the account of equality, consumers and employees tend to be more receptive and enthusiastic about the business.
Insight - As individuals become informed about issues of equality—the Gender Pay Gap is a great example—they search for businesses that offer solutions and security to those most vulnerable. This research is not only done by conscious consumers who are interested in the product, but also by top talent that is looking for employment. When satisfied on the account of equality, consumers and employees tend to be more receptive and enthusiastic about the business.
Workshop Question - How do your company practices impact society as a whole and how can you change this for the better?
