Sesame oil is increasingly incorporated into skincare routines
Trend - Popular in various global cuisines, sesame oil is increasingly being recognized for its nutritious properties that can be transferred to the skincare space. Everything from creams to lip serums are now being infused with the non-comedogenic oil, touting benefits like anti-inflammation and acne-fighting.
Insight - With consumers now overwhelmed with the choices they have in the ever-expanding skincare and self-care industry, familiar and natural ingredients are being pushed to the forefront of discussions around daily skincare routines. This shift comes as more consumers look to pare down their self-care routines–sometimes referred to as "skip-care"–in an effort to get results in a way that's not harsh on the skin, and isn't time-consuming. The aim of using sesame oil in skincare products is to offer consumers both effective and trustworthy results.
Insight - With consumers now overwhelmed with the choices they have in the ever-expanding skincare and self-care industry, familiar and natural ingredients are being pushed to the forefront of discussions around daily skincare routines. This shift comes as more consumers look to pare down their self-care routines–sometimes referred to as "skip-care"–in an effort to get results in a way that's not harsh on the skin, and isn't time-consuming. The aim of using sesame oil in skincare products is to offer consumers both effective and trustworthy results.
Workshop Question - How could your brand enhance trust in its brand with familiar ingredients or elements?
Trend Themes
1. Natural Ingredient Skincare - Familiar and natural ingredients are being pushed to the forefront of discussions around daily skincare routines.
2. Ayurvedic Inspired Beauty Products - Brands are developing products that supercharge time-honored Ayurvedic rituals with exceptional natural ingredients that are sustainably sourced.
3. Multi-use Skincare Products - The newest skincare products are designed to be used for multiple purposes, such as a lip treatment that can be used on its own or layered with lip balms or color cosmetics.
Industry Implications
1. Natural Skincare Industry - Business professionals can reference the natural skincare industry to develop skincare products that use natural ingredients and are free from harsh chemicals.
2. Beauty Industry - Brands in the beauty industry can use Ayurvedic principles to develop new products that are both safe and effective.
3. Multi-use Product Industry - Business professionals in the cosmetics industry can develop multi-use skincare products that provide round-the-clock hydration and protection for the skin.
