Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,220 more

Gummy Sleep

Sleep-inducing herbs and ingredients are infused into gummy formats

Trend–With supplements offered in gummy form on the rise, now ingredients that are specially curated for inducing sleep are also being offered in these edible formats. Incorporated with ingredients like chamomile and lavender, these products use novelty to differentiate themselves in the market.

Insight–Consumers are no longer simply looking to use products and services for their function alone, but also for the experience that comes with using those products. Whether that's taking the time to slow down and enjoy something, or adding unexpected elements, consumers, particularly Millennials and Gen Z, are now expecting that brands offer both efficacy and enrichment in the process of using their products. Offerings like edible nighttime supplements are able to take the chore and routine out of consuming sleep aids, and instead make them enjoyable items consumers can look forward to as part of their daily routines.
Workshop Question — How could your brand prioritize experience as much as functionality in its product/service?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
32,369 Total Clicks
Date Range:
Apr 18 — Oct 19
Trending:
Just New and Average
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Adaptable Mattress Brand Pillows
Adaptable Mattress Brand Pillows
The Casper Down Pillow Offers Responsive Support
Relaxing Melatonin Vape Products
Relaxing Melatonin Vape Products
The Legal Lean Disposable Vape Pod Device is Stylish and Portable
Cannabis-Infused Sparkling Tonics
Cannabis-Infused Sparkling Tonics
Mood33's 'Peace' Flavor Contains Both CBD and THC
CBD-Infused Ice Creams
CBD-Infused Ice Creams
Ben & Jerry's is Devoted to Making a CBD-Infused Ice Cream When It's Legal
Balanced Cannabis Chocolates
Balanced Cannabis Chocolates
Coda Signature's Cannabis-Infused Chocolate Has Equal CBD & THC
Cannabis-Infused Bath Salts
Cannabis-Infused Bath Salts
Dixie Elixirs' Synergy Bath Salts Contain a Balance of THC & CBD
CBD-Infused Pride Skincare
CBD-Infused Pride Skincare
Kush Queen's Pride Collection Reflects on Cannabis & LGBTQ+ History
Ingestible CBD Oils
Ingestible CBD Oils
Lord Jones' Royal Oil Can Act as a Tincture Placed Under the Tongue
Stress-Alleviating CBD Candies
Stress-Alleviating CBD Candies
The Holiday CBD Gummies Come in 10mg Doses and are THC-Free
Wellness-Centric Cannabis Emporiums
Wellness-Centric Cannabis Emporiums
NYC's Standard Dose Takes CBD Culture to the Next Level
CBD-Enhanced Performance Drinks
CBD-Enhanced Performance Drinks
DEFY Helps the Body Restore and Replenish After Training
Retail Communication Apps
Retail Communication Apps
Retail Zipline is a startup revolutionizing communication in retail
Pressure-Relieving Pocket Coil Mattresses
Pressure-Relieving Pocket Coil Mattresses
The Casper Wave Hybrid Mattress Ensures Optimal Airflow
Refreshing Weighted Blankets
Refreshing Weighted Blankets
The Hush Iced Blanket is Perfect for the Warmer Months
Cozy Weighted Blankets
Cozy Weighted Blankets
Sleep Country's Snuggable Weighted Blanket is a Therapeutic Sleep Aid
Sleep Support Bites
Sleep Support Bites
MyBite's Dietary Supplement for Sleep Features Melatonin & L-Theanine
Fast-Acting Sleep Aids
Fast-Acting Sleep Aids
Liquid I.V. Sleep is a Natural New Sleep Aid Powered by Groundbreaking CTT
play_circle_filled Mattress Brand Smart Lamps
Mattress Brand Smart Lamps
The Casper Glow Helps a Person Get Better Sleep Each Night
All-Natural Sleep Supplements
All-Natural Sleep Supplements
Ageless Nutrition's 'AgelessSLEEP' Supports a Healthy Rest Cycle
Sleep-Friendly Ice Creams
Sleep-Friendly Ice Creams
Nightfood is Using the Popularity of Ice Cream to Promote Better Sleep
Chocolatey Sleep Aid Drinks
Chocolatey Sleep Aid Drinks
The Sleep Well Chocolate Milk Drink Ensures a Good Night's Sleep
Renovation-Disrupting Startups
Renovation-Disrupting Startups
Block Renovation Offers Affordable Building Plans
Sleep Wellness Retail Experiences
Sleep Wellness Retail Experiences
Casper Opens a New Sleep Shop on Toronto's Queen Street
Active Legwork Balance Boards
Active Legwork Balance Boards
The 'Casper Board' Keeps Your Legs Moving as You Get Work Done
Comfortable Pool Mattresses
Comfortable Pool Mattresses
The Casper Floatie Bridges Staying in Bed and Lounging at the Pool
Comfort-Focused Nap Lounges
Comfort-Focused Nap Lounges
The Casper Nap Lounge Lets New Yorkers Get Some Peace and Quiet
play_circle_filled Lavender Chamomile Sleepy Lattes
Lavender Chamomile Sleepy Lattes
This Lavender Chamomile Latte Recipe Has Sleep Inducing Benefits
Tea-Infused Sleep Drinks
Tea-Infused Sleep Drinks
'reBloom' is a Natural Sleep Drink with Valerian, Chamomile and Lavender
Functional Herbal Chocolates
Functional Herbal Chocolates
Astor Chocolate's Herbal Collection Features Bars to Calm and Relax
Sleep-Inducing Shots
Sleep-Inducing Shots
Dream Water's 'Sleep Shot' is a Fast-Acting, Drug-Free Sleep Aid
play_circle_filled Sleep Aid Granola Bars
Sleep Aid Granola Bars
The 'Snooze Snack' is a Snack for Sleep with Rest-Inducing Ingredients
Melatonin-Infused Chocolates
Melatonin-Infused Chocolates
Truly Offers Its Melatonin Supplement in the Form of Dark Chocolate
Rest-Supporting Softgels
Rest-Supporting Softgels
This dōTERRA Sleep Supplement Features Lavender Essential Oil
Bedtime Wildflower Tinctures
Bedtime Wildflower Tinctures
Naturopathica's Sleep Tincture Can Be Added to a Beverage Before Bed
Fruit-Based Sleep Aids
Fruit-Based Sleep Aids
'Berry Sleepy' is an All-Natural Sleep Supplement with a Superfruit Base