Vicks ZzzQuil now offers a range of different drug-fre sleep options that contain no artificial flavors, gelatin, lactose or gluten. Some of the innovative new products to support falling asleep naturally include solutions that address adjacent issues to sleep like next-day grogginess, stress and beauty sleep.
While consumers may have become familiar with the Vicks ZzzQuil PURE Zzzs Melatonin Gummies, they can now enjoy the same Wildberry Vanilla flavor in the Vicks ZzzQuil PURE Zzzs Melatonin Liquid, which is free from high fructose corn syrup. The Vicks ZzzQuil PURE Zzzs Beauty Sleep is a non-habit forming solution that combats oxidative stress and fights free radials, and the Vicks ZzzQuil PURE Zzzs De-Stress & Sleep calms the mind and body with adaptogens like the stress-regulating herb ashwagandha.
What's Driving This Trend
- Drug-free Sleep Aids
- The trend towards natural and drug-free sleep aids creates opportunities for companies to innovate and differentiate their products in the market
- Combating Adjacent Issues to Sleep
- Addressing adjacent issues to sleep, such as stress and next-day grogginess, creates disruptive innovation opportunities for developing all-around sleep solutions
- Adaptogens in Sleep Aids
- Incorporating adaptogens, such as ashwagandha, in sleep aids, creates disruptive innovation opportunities for new natural and holistic solutions
Who This Affects Most
- Pharmaceuticals
- There is a market disruption opportunity for pharmaceutical companies to develop more natural and holistic sleep aids in response to the trend towards drug-free options
- Health and Wellness
- The health and wellness industry can take advantage of the trend towards natural sleep aids by exploring innovative natural ingredients and combinations
- Beauty
- The beauty industry can disrupt the sleep aid market by creating products, such as Vicks ZzzQuil PURE Zzzs Beauty Sleep, that not only promote sleep, but also offer anti-aging and antioxidant benefits
