Thanks to changed rules and regulations, tons of brands are now releasing CBD products and related accessories, including Casper, the disruptive brand that is known for its direct-to-consumer mattresses in boxes—Casper recently launched its own CBD gummies for sleep. Casper's PLUS Sleep gummies have a purple color to represent their chamomile and blackberry tea flavor and contain not just 25 milligrams of CBD but a milligram of melatonin per gummy. This new product is the result of a partnership with CBD company Plus.
After launching its innovative mattresses, Casper has gone on to introduce pillows, bedroom lights, bed frames and other accessories, all of which are helpful of creating a supportive environment for a good night of relaxation and rest.
Key Themes Behind This Trend
- CBD Products
- Opportunity for brands to release CBD products and accessories.
- Direct-to-consumer
- Opportunity for brands to disrupt traditional retail by offering products directly to consumers.
- Sleep Enhancers
- Opportunity for brands to develop products that promote better sleep and relaxation.
Where This Applies
- Mattress
- Opportunity for mattress brands to expand their product offerings and enter the CBD market.
- Health and Wellness
- Opportunity for health and wellness brands to incorporate CBD products into their offerings.
- E-commerce
- Opportunity for e-commerce platforms to support the direct-to-consumer model for CBD products.
