Extended Sleep Support Gummies

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Charlotte's Web Stay Asleep Gummies are Melatonin-Free

— March 30, 2024 — Lifestyle
The Charlotte's Web Stay Asleep Gummies are a cannabis-powered solution for consumers to incorporate into their bedtime routine as a way to fall asleep faster and stay asleep longer. The gummies are melatonin-free and are formulated with cannabidiol (CBN) to deliver the benefits of hemp without the psychoactive properties. The gummies were developed wit the reported 67% of adult consumers who report waking up in the night.

The Charlotte's Web Stay Asleep Gummies are crafted with a free-from formulation that's Kosher, glute-free, non-GMO and vegan-friendly. The gummies are positioned as the perfect naturalistic wellness product for consumers to use as a way to support healthy sleep without having to rely on melatonin. The gummies come in 30, 60 and 90-count packs priced at $29.99, $44.99 and $56, respectively.

Trend Themes

  1. Cannabis-powered Sleep Solutions — The market for cannabis-infused sleep aids is expanding, offering alternative options to traditional sleep medications.
  2. Melatonin-free Wellness Products — Brands are innovating with melatonin-free formulas to cater to consumers seeking natural sleep support solutions.
  3. Customizable Sleep Gummy Packs — Brands are introducing varying pack sizes to provide flexibility and convenience for consumers in managing their sleep aid consumption.

Industry Implications

  1. Wellness — The wellness industry is embracing innovative sleep products that cater to a growing market of consumers prioritizing restful sleep.
  2. Cannabis — The cannabis industry is tapping into the sleep aid market with non-psychoactive alternatives like CBN-infused products to promote better sleep quality.
  3. Packaging — The packaging industry has opportunities to support the trend of customizable sleep gummy packs, offering solutions for brands to enhance product differentiation and consumer experience.
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