Dentist offices take on a millennial-friendly aesthetic
Trend - Dentist offices are differentiating themselves by taking on an informal and modern look. This comes as young people today seek out products and experiences that specifically reflect who they aspire to be.
Insight - Millennials tend to be aesthetic-driven when buying products and services, whether that's for home items they purchase or choosing which restaurants they frequent. Much of this is driven by social media trends, where young people present curated images of themselves and their lifestyles in a way that's tied to the identity they'd like to project. Thus, these aesthetic shifts are impacting even the most unlikely spaces.
Insight - Millennials tend to be aesthetic-driven when buying products and services, whether that's for home items they purchase or choosing which restaurants they frequent. Much of this is driven by social media trends, where young people present curated images of themselves and their lifestyles in a way that's tied to the identity they'd like to project. Thus, these aesthetic shifts are impacting even the most unlikely spaces.
Workshop Question - What are some ways your product or service could better align with the aesthetic tastes of millennials?
Trend Themes
1. Aesthetic-driven Design - Millennials seek out products and experiences that reflect their desired identity, driving aesthetic shifts even in unlikely spaces like dentist offices.
2. Subscription-based Model - Subscription-based dental services, like Lydian Dental, offer a more modern approach to oral hygiene by providing a convenient and affordable service, targeting the Millennial demographic who avoid the dentist due to high costs and negative associations.
3. Artistic Cosmetic Packaging - Artistic toothpaste packaging, like that of the Dentiste Ikon Collection by Karim Rashid, highlights how everyday products can be enhanced through the use of design and quality packaging as well as delivering a high-end aesthetic appeal and being a feature product in a bathroom.
Industry Implications
1. Healthcare and Wellness - There is an opportunity for healthcare and wellness industries to apply aesthetic-driven design and subscription-based models to their services to attract more millennials.
2. Retail and Consumer Goods - With the success of artistic cosmetic packaging as seen in the Dentiste Ikon Collection by Karim Rashid, there is room for retail and consumer goods industries to elevate the packaging of everyday products to something higher and more beautiful.
3. Entertainment and Media - Subscription-based models could work for the entertainment and media industries, where users can access more frequent, personalized content while effectively reducing the costs of the current industry standard.
5 Featured, 43 Examples:
127,063 Total Clicks
Date Range:
Apr 18 — Dec 19
Trending:
Warm
Consumer Insight Topics:
