The Dentiste Ikon Collection has been designed in collaboration between the South Korean oral care brand and Karim Rashid as a new approach to cosmetic packaging. The toothpaste packaging consists of 40 gram tubes that are covered in a series of symboled including stars, crosses, blobs, splats and more that highlight the imagery the designer has been integrating into his work for many years. The symbols are also emboldened onto a carrying case that highlights all 55 of the hieroglyphics created by the designer.
The Dentiste Ikon Collection highlights white and pink colors in order to line up with the designer's aesthetic, and highlights how everyday products can be enhanced through the use of artistic packaging. The products also act as a focal point in a bathroom to add a high-end touch.