Category
Business
Assisted Conversion
Trend cluster
Category
Inclusive
Consumption
Food establishments offer up more inclusive environments for guests.
3.7
Trend score
Trend
What is the Inclusive Consumption trend?
Inclusive Consumption: Moving beyond just marketing or branding tactics, retailers in the food and beverage space are adapting everything from hiring processes to in-store accessibility to better align to areas of inclusivity.
Insight
The consumer insight behind the Inclusive Consumption trend
Consumers' expectations for brands are now that they align with their personal needs and values. Accommodation and inclusion tend to be top of mind for the North American consumer as they acknowledge and express the differing the needs of diverse groups–particularly those that tend to be underrepresented in the public sphere. Thus, brands are having to take an all-encompassing approach to inclusion in both who they employ, and the customers they reach.
Trend themes
Themes within the Inclusive Consumption trend
Three behaviours holding the trend together01
Inclusive Hiring
Businesses are adapting hiring processes to create more inclusive environments for employees and consumers with developmental disabilities
02
Sensory-Friendly Initiatives
Retailers are launching sensory-friendly campaigns and making small changes, such as turning off noise, to create more accessible and inclusive environments for people with autism
03
Sign Language Education
Businesses are adopting sign language training to create an inclusive customer experience for the hard-of-hearing community
Industry implications
What the Inclusive Consumption trend means for industry
Where the trend changes the playbookFor
Hospitality
Hospitality businesses can create a more inclusive environment by adapting hiring and training processes, launching sensory-friendly campaigns, and offering support for people with developmental disabilities
For
Retail
Retailers can create a more accessible environment for people with autism by making small changes such as turning off noise and offering sensory-friendly hours
For
Education
Education services can adopt sign language training to create an inclusive environment for the hard-of-hearing community and to better serve their needs
Workshop question
What risks are you willing to take to showcase a stronger brand commitment to inclusivity?
Trend signals
Trend signals for Inclusive Consumption
Trend score 3.7 out of 10, from popularity 58%, activity 43%, freshness 9%.
Popularity58%
Activity43%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Inclusive Consumption trend
5 featured examples from Feb 6, 2016 to Jul 19, 2019CategoryLife-Stages
Sensory-Sensitive Restaurants
'Chuck E. Cheese's' Now Offers Autism-Friendly Play Spaces
The restaurant industry can explore creating sensory-sensitive options and spaces to cater to customers with sensory challenges.
CategorySocial Good
Noise-Free Retail Initiatives
This Store Will Run a Quiet Hour for Shoppers with Autism
Retailers have the opportunity to differentiate themselves by implementing initiatives that take into account the specific needs of customers with disabilities.
CategoryBusiness
Sign Language Grocery Stores
Signsbury’s will be Open for Four Days and Highlight Inclusivity
The retail industry can explore opportunities to create inclusive and community-focused shopping experiences.
CategorySocial Good
Community-Supporting Bakeries
The 'Puzzles Bakery & Cafe' Employs Adults with Autism
The hospitality and food service industry can explore opportunities for inclusive hiring practices and supporting individuals with developmental disabilities, as exemplified by Pu…
CategorySocial Good
Autism-Supporting Restaurants
Sam's Canterbury Cafe Employs Staff on the Autism Spectrum
Opportunity for restaurants, cafes and other food services to employ and serve individuals on the autism spectrum to promote inclusion and diversity.
