Food establishments offer up more inclusive environments for guests
Trend - Moving beyond just marketing or branding tactics, retailers in the food and beverage space are adapting everything from hiring processes to in-store accessibility to better align to areas of inclusivity.
Insight - Consumers' expectations for brands are now that they align with their personal needs and values. Accommodation and inclusion tend to be top of mind for the North American consumer as they acknowledge and express the differing the needs of diverse groups–particularly those that tend to be underrepresented in the public sphere. Thus, brands are having to take an all-encompassing approach to inclusion in both who they employ, and the customers they reach.
Insight - Consumers' expectations for brands are now that they align with their personal needs and values. Accommodation and inclusion tend to be top of mind for the North American consumer as they acknowledge and express the differing the needs of diverse groups–particularly those that tend to be underrepresented in the public sphere. Thus, brands are having to take an all-encompassing approach to inclusion in both who they employ, and the customers they reach.
Workshop Question - What risks are you willing to take to showcase a stronger brand commitment to inclusivity?
5 Featured, 31 Examples:
34,970 Total Clicks
Date Range:
Feb 16 — Sep 19
Trending:
Average
Consumer Insight Topics:
