Category
Lifestyle
Assisted Choices
Trend cluster
Category
Bold
Relief
Consumers prioritize stress and anxiety relief through non-subtle solutions.
4.5
Trend score
Trend
What is the Bold Relief trend?
Bold Relief: As consumers grow more conscious of maintaining their physical and mental well-being, a desire for more immediate, easy-to-action solutions is on the rise. With that, we’re seeing less inclination toward subtle solutions, and instead consumers are opting for bolder, sometimes outlandish options that propose speed and efficiency.
Insight
The consumer insight behind the Bold Relief trend
As consumers in North America continue to drive the wellness industry, it’s now increasingly seen as a form of necessity in many urban consumers’ lives. Practicing “wellness”—and the mental, social, and physical benefits it relates to—is now seen as a status symbol rather than a personal matter. Thus, wellness-focused spaces, products and services are no longer about private journeys toward health, but a collective action that individuals can bond over.
Trend themes
Themes within the Bold Relief trend
Three behaviours holding the trend together01
Bolder Wellness Solutions
Consumers are opting for more outlandish options that propose speed and efficiency to maintain physical and mental well-being.
02
Portable Temperature Augmentation devices
There is an increased demand for portable temperature augmentation devices that provide cooling heat relief or soothing warmth when participating in outdoor sports or simply going about daily routine.
03
Stress-Relief Desk Accessory Sets
Minimalist desk accessory sets that can be used as tools to relieve the stress of a long working day are gaining popularity with work culture becoming a growing stress factor.
Industry implications
What the Bold Relief trend means for industry
Where the trend changes the playbookFor
Wellness Industry
The wellness industry is being driven by conscious consumers who see it as a status symbol and collective action for mental, social, and physical benefits.
For
Textile Industry
Innovations in the textile industry are leading to the creation of portable temperature augmentation devices like wearable fans and heaters that are optimized for customization and convenience.
For
Productivity Industry
Work-life balance, crunch culture, and employee well-being are leading to the rise of the stress-relief desk accessory set trend, creating new opportunities to elevate the work environment with playful and minimalist designs.
Workshop question
How might you combine health and wellness solutions with a sense of novelty?
Trend signals
Trend signals for Bold Relief
Trend score 4.5 out of 10, from popularity 52%, activity 75%, freshness 9%.
Popularity52%
Activity75%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Bold Relief trend
4 featured examples from Jun 3 to Aug 27, 2019CategoryTech
Wearable Music-Synced Massagers
The 'Dr. MUSIC POP' Uses EMS Technology to Alleviate Tension
The mobile massage technology of the 'Dr.
CategoryTech
Wearable Outdoor Activity Fans
The G2T N1 Plus Scarf Keeps Wearers Cool or Warm at All Times
A sector that can benefit from technology-enabled climate control solutions to enhance customer experiences.
CategoryArt & Design
Couple-Accommodating Weighted Blankets
The Big Blanket Co. XL Weighted Blanket Weighs 30 Pounds
Disruptive innovation opportunity: Introduce oversized weighted blankets in the bedding industry to cater to couples and provide innovative sleep solutions.
CategoryArt & Design
Stress-Relief Desk Accessory Sets
Keyi Chen Inscribes the Element at Play in the Work Environment
The office supplies industry can benefit from incorporating stress-relief features in their products, attracting consumers seeking to prioritize their mental health.
