Consumers prioritize stress and anxiety relief through non-subtle solutions
Implications - As consumers grow more conscious of maintaining their physical and mental well-being, a desire for more immediate, easy to action solutions are on the rise. With that, we’re seeing less inclination toward subtle solutions, rather, consumers are opting for bolder, sometimes outlandish, options that propose a quicker, efficient solution. Such examples not only speak to the continued desire for novelty items, but the willingness to incorporate and sometimes boost products that support one’s overall health and well-being.
Workshop Question — How might you combine health and wellness solutions with a sense of novelty?