Category
Lifestyle
Assisted Choices
Trend cluster
Category
Dietized
Gummies
Sugar-free revamps of gummy candies allow for halfway healthy indulgence.
3.3
Trend score
Trend
What is the Dietized Gummies trend?
Dietized Gummies: For consumers looking to find balance in their lives, the recent spike in gummy candies that align with specific dietary requirements serve as a refreshing remix. Driven in part by the Millennial nostalgia boom, these offerings fulfill the consumer desire for snacks that remind them of their youth but fit the dietary priorities they hold today as adults.
Insight
The consumer insight behind the Dietized Gummies trend
Millennials have shown a preference for nostalgic products from their youth–whether in their purchasing habits or in their social media engagement. Thus, they're drawn to products and services that understand these nostalgic impulses while still catering to their more mature preferences.
Trend themes
Themes within the Dietized Gummies trend
Three behaviours holding the trend together01
Nostalgic Products
Products that cater to consumers' nostalgic impulses while still catering to their more mature preferences.
02
Clean-Label Versions of Snack Products
Consumers who are looking to improve their eating habits are turning to clean-label versions of favorite snack products.
03
CBD-Forward Products
Consumers are hungry for affordable, dosage-controlled, and flavorful ways of consuming CBD.
Industry implications
What the Dietized Gummies trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Industry professionals can innovate in food and beverage by leveraging trends such as clean-label versions of snack products to cater towards consumers' dietary preferences.
For
Wellness and Supplements
The wellness and supplements industry can capitalize on the trend of CBD-forward products to offer consumers affordable and dosage-controlled CBD products.
For
Cannabis
The cannabis industry can innovate by developing high-quality and flavorful edible products to cater towards the demand for affordable and dosage-controlled cannabis products.
Workshop question
Identify an element of nostalgia that your brand could tap into.
Trend signals
Trend signals for Dietized Gummies
Trend score 3.3 out of 10, from popularity 48%, activity 41%, freshness 11%.
Popularity48%
Activity41%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Dietized Gummies trend
6 featured examples from May 18, 2018 to Nov 20, 2021CategoryLifestyle
Better-for-You Gummy Bears
Sugarfina & Pressed Juicery Teamed Up to Make Juice-Inspired Treats
Disruptive innovation opportunity: Introducing healthier ingredient options in the candy industry.
CategoryLifestyle
Better-for-You Plant-Based Candies
SmartSweets Now Makes 'Sour Blast Buddies' and 'Sweet Fish'
SmartSweets' plant-based candies are disrupting the traditional confectionery industry with their low sugar and free-from offerings.
CategoryLifestyle
Dose-Controlled CBD Soft Chews
Organigram Introduces Canadian-Focused CBD Wellness Brand, Monjour
Organizations operating in the cannabis industry can leverage this trend by developing high-quality CBD-based wellness products.
CategoryLifestyle
Sour Low-Sugar Gummies
Smashgummy Products Contain Three Grams of Sugar Per 15 Gummies
The confectionery industry has the opportunity to incorporate low-sugar gummies into their product portfolios, appealing to health-conscious consumers without sacrificing taste.
CategoryLifestyle
Organic Chewy Candies
Project 7's 'Chewies' are Naturally Colored and Packed with Flavor
The snack food industry can capitalize on the trend of clean-label snack products and offer healthier options for consumers.
CategoryMarketing
Sugar-Free Gummy Pregnancy Supplements
Bassetts Vitamins Pregnancy is a Once-a-Day Soft Chew
The nutritional supplement industry can explore opportunities to innovate with soft-chew and tailored products, as well as meet the demand for sugar-free options.
