Sugar-free revamps of gummy candies allow for halfway healthy indulgence
Trend - For consumers looking to find balance in their lives, the recent spike in gummy candies that align with specific dietary requirements serve as a refreshing remix. Driven in part by the Millennial nostalgia boom, these offerings fulfill the consumer desire for snacks that remind them of their youth but fit the dietary priorities they hold today as adults.
Insight - Millennials have shown a preference for nostalgic products from their youth–whether in their purchasing habits or in their social media engagement. Thus, they're drawn to products and services that understand these nostalgic impulses while still catering to their more mature preferences.
Insight - Millennials have shown a preference for nostalgic products from their youth–whether in their purchasing habits or in their social media engagement. Thus, they're drawn to products and services that understand these nostalgic impulses while still catering to their more mature preferences.
Workshop Question - Identify an element of nostalgia that your brand could tap into.
Trend Themes
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Nostalgic Products — Products that cater to consumers' nostalgic impulses while still catering to their more mature preferences.
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Clean-label Versions of Snack Products — Consumers who are looking to improve their eating habits are turning to clean-label versions of favorite snack products.
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Cbd-forward Products — Consumers are hungry for affordable, dosage-controlled, and flavorful ways of consuming CBD.
Industry Implications
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Food and Beverage — Industry professionals can innovate in food and beverage by leveraging trends such as clean-label versions of snack products to cater towards consumers' dietary preferences.
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Wellness and Supplements — The wellness and supplements industry can capitalize on the trend of CBD-forward products to offer consumers affordable and dosage-controlled CBD products.
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Cannabis — The cannabis industry can innovate by developing high-quality and flavorful edible products to cater towards the demand for affordable and dosage-controlled cannabis products.
