Waste-reducing pop-ups highlight environmental consumerism
Trend - Brands in the fashion and food industries are creating pop-up shops that highlight their products while producing zero or reduced waste. This shift comes as brands within this space aim to differentiate themselves from the negative environmental impact that's associated with their industries, while catering to the rise of eco-conscious consumerism.
Insight - As consumers better understand the impact that their lifestyles have on the environment and ongoing climate crisis, they're becoming more conscientious about how they spend their money, and which brands they give it to. For the modern consumer, brands that prioritize sustainability in all aspects of their business–including in their brick-and-mortar locations–are best aligned with their personal values.
Insight - As consumers better understand the impact that their lifestyles have on the environment and ongoing climate crisis, they're becoming more conscientious about how they spend their money, and which brands they give it to. For the modern consumer, brands that prioritize sustainability in all aspects of their business–including in their brick-and-mortar locations–are best aligned with their personal values.
Workshop Question - How could your brand establish itself as a leader in environmentally friendly production or positioning?
