'Run For Your Bun' is the name of a unique cafe concept from David Lloyd Clubs that calls for those who eat at the establishment to pay for their meals by exercising.
In place of payment stations and cash registers, the coffee shop is outfitted with stationery bikes, treadmills, exercise mats and rowing machines. When visiting Run For Your Bun, diners are able to place a lunch order and then launch into a quick 10-minute high intensity interval (HIIT) workout to "pay." A reciept at Run For Your Bun spells out the amount to pay in burpees, crunches, planks and more, alongside total savings measured in calories and "optional service charges" that include additional fitness activities.
Considering that this is one of the most lucrative times of the year for people to think about signing up for a gym membership, Run For Your Bun offers a fun way for people to ease into their new health, fitness and wellness goals.
Why This Trend Is Growing
- Meal Payments with Exercise
- Disruptive innovation opportunity lies in creating more cafes and restaurants that allow diners to pay for their meals by exercising.
- Integrating Fitness and Dining
- Opportunity exists to integrate fitness facilities with food establishments to attract health-conscious consumers.
- Measure Savings in Calories
- Creating innovative ways to track and measure savings in calories through exercise can provide new opportunities for businesses in the health and wellness industry.
Industries Being Reshaped
- Gyms and Fitness Centers
- Gyms and fitness centers can explore partnerships with cafes or restaurants to introduce workout-based payment systems.
- Cafes and Restaurants
- Cafes and restaurants can explore the concept of integrating exercise into their payment systems to attract health-conscious customers.
- Health and Wellness
- The Health and Wellness industry can consider developing technologies to track and measure savings in calories through exercise.
