Category
Lifestyle
Assisted Choices
Trend cluster
Category
Tigernut
Alternative
North American food brands incorporate tigernuts into alternative products.
3.2
Trend score
Trend
What is the Tigernut Alternative trend?
Tigernut Alternative: Food and beverage brands are increasingly incorporating tigernuts into their products. Previously popular in regions outside of North America, tigernuts are now being utilized as an alternative to ingredients like milk and peanuts.
Insight
The consumer insight behind the Tigernut Alternative trend
As countries in North America become more culturally diverse, contemporary consumers show an increasingly adventurous attitude in their purchasing decisions. This is paired with their desire to enrich their understanding and experience of authentic products that have the potential to expand their knowledge of various global trends.
Trend themes
Themes within the Tigernut Alternative trend
Three behaviours holding the trend together01
Ethnic Ingredients
North American food brands are incorporating ethnic ingredients like tigernuts into their products to cater to an increasingly diversified consumer base.
02
Plant-Based Diets
With the rise in popularity of plant-based diets, there is a growing demand for vegan and non-dairy alternatives that can be incorporated into a healthy lifestyle.
03
Grain-Free Foods
Grain-free foods are becoming more appealing to ingredient-conscious consumers who appreciate the convenience and ability to maintain their diet on the go.
Industry implications
What the Tigernut Alternative trend means for industry
Where the trend changes the playbookFor
Food and Beverage
North American food and beverage brands are increasingly incorporating tigernuts into products, catering to diverse consumer preferences and dietary restrictions.
For
Health and Wellness
The plant-based and grain-free food trends are creating innovative opportunities for health and wellness brands to provide nutritious and flavorful options that cater to these diets.
For
Natural and Organic
Natural and organic food brands are capitalizing on the growing demand for plant-based and grain-free options by incorporating ingredients like tigernuts that are organic, non-GMO, and sustainable.
Workshop question
How could your brand take inspiration from various global influences?
Trend signals
Trend signals for Tigernut Alternative
Trend score 3.2 out of 10, from popularity 52%, activity 35%, freshness 9%.
Popularity52%
Activity35%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Tigernut Alternative trend
4 featured examples from May 15, 2018 to Jan 14, 2020CategoryLifestyle
Grain-Free Tortilla Chips
Late July Snacks' 'No Grain' Tortilla Chips are Made with Tigernut Flour
The snack food industry can tap into the trend of grain-free products by offering delicious and healthy alternatives to traditional snacks.
CategoryLifestyle
Tigernut-Based Spreads
Tiger Butter's Alternative Nut Butter is Made from Tigernuts
As health-conscious consumers continue to seek out nutritious snacks, the development of new tigernut-based spreads and root vegetable snacks presents an opportunity for innovatio…
CategoryLifestyle
Ketogenic Pancake Mixes
Birch Benders' Pancake and Waffle Mixes Feature Tigernut Flour
The food industry can capitalize on the growing trend towards keto-friendly and alternative flour products.
CategoryLifestyle
Tigernut-Based Liqueurs
Besos de Oro Makes a Nut-Free, Vegan Alternative to Cream Liqueur
The alcoholic beverages industry has the potential to develop and market plant-based, nut-free, and reduced sugar liqueurs to meet the growing demand of health-conscious and vegan…
