Category
Fashion
Scaled Restraint
Trend cluster
Category
Patched
Acne
Topical patches allow for more targeted treatment of acne lesions.
3.1
Trend score
Trend
What is the Patched Acne trend?
Patched Acne: Brands are creating topical and targeted acne treatments that offer a revolutionary form of application. This format is usually offered in patches that can be applied to the affected area and left on overnight.
Insight
The consumer insight behind the Patched Acne trend
When faced with a personal problem, consumers are interested in non-invasive solutions that will offer little to no disruptions to their daily routines and lifestyle. This is motivated by a desire for effective solutions that are delivered in an efficient manner. As a result, many look for options that are supercharged and have a targeted focus–allowing consumers a seamless product experience.
Trend themes
Themes within the Patched Acne trend
Three behaviours holding the trend together01
Targeted Topical Acne Treatments
Acne treatment products are being created in patch form to offer a more targeted and non-invasive solution.
02
Hydrocolloid Acne Products
Acne treatment products with hydrocolloid technology are becoming popular because of their effectiveness and protection against bacteria.
03
Promotion of Acne Patches
Brands are promoting acne patches and stickers, as giveaways and fashionable accessories, to make treating acne a more positive and normalized experience.
Industry implications
What the Patched Acne trend means for industry
Where the trend changes the playbookFor
Skincare
Skincare businesses can invest in the creation of targeted and non-invasive acne treatments in patch forms.
For
Beauty
The beauty industry can use hydrocolloid technology in creating acne products and in protecting skin from bacteria in other areas of skincare.
For
Advertising
Advertisements can promote acne patches and hydrocolloid technology as a way to creating a positive and normalized acne treatment experience.
Workshop question
How could your brand re-package its product/service in a new format?
Trend signals
Trend signals for Patched Acne
Trend score 3.1 out of 10, from popularity 46%, activity 39%, freshness 9%.
Popularity46%
Activity39%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Patched Acne trend
4 featured examples from Apr 29 to Aug 23, 2019CategoryFashion
Decorative Acne Patches
Squish Beauty is Changing How Consumers Perceive Acne, Scars & More
Squish Beauty's specialized products for treating breakouts and acne patches align with the skincare industry's focus on targeted treatments and problem-solving.
CategoryFashion
Acne-Fighting Sheet Masks
Hero Cosmetics is Giving Away Free Acne Patches to College Students
Opportunity for disruptive innovation in the skincare industry by creating acne-fighting products and solutions for college students.
CategoryFashion
Invisible Hydrocolloid Acne Products
Rael's Acne Healing Patch Can Be Worn Under Makeup
Invisible hydrocolloid acne products like Rael's Acne Healing Patch are disrupting the skincare industry with their innovative and effective solutions for acne treatment.
CategoryFashion
Three-in-One Anti-Blemish Kits
Patchology's Breakout Box Tackles Troublesome Skin in Three Ways
Skincare industry can develop and offer multi-functional anti-blemish kits to cater to consumers who want a comprehensive solution for their skin concerns.
