The creator of Plum, a cruelty-free and vegan beauty brand, launched Phy as a grooming and skincare brand for men that offers a similar approach to clean self-care. The grooming brand created for Indian men offers products like sulfate-free face washes for acne-prone skin and mineral oil-free beard oils that are powered by simple, safe and plant-sourced active ingredients.
Phy is passionate about helping consumers "simpli-phy" their skincare, body care and hair care needs and offers a number of curated kits like the Head to Toe Trio, Skincare 101 and Skincare 201 to make daily care easy. The brand's products are not one-size-fits-all solutions but they are packed with multiple benefits—The Shield Pollution Protect Face + Beard Wash is not only a deep conditioner but also a pollution-fighting ally.
Image Credit: Phy