Empowering First Period Kits

Rael's Box Includes Pads, Period Panties, Acne Patches, Wipes & More

The First Period Kit by organic feminine care brand Rael is intended to make the transition to womanhood easier. Intended for use by tween girls who are getting their monthly visitor for the first time, the box can play a huge role in alleviating the anxieties associated with the coming-of-age occurrence.

The First Period Kit includes two types of pads -- organic cotton petite and regular, liners, a pair of leak-proof panties, a pack of Acne Healing Patches, Tea Tree Oil sheet masks, travel-size feminine wipes, as well as a small pouch for on-the-go discreetness. What makes this product even more perfect is Rael's commitment to sustainability and safety. As a result, all of the brand's products are organic, chlorine-free, hypoallergenic, non-toxic and tested by a dermatologist.

Organic Feminine Care
Opportunity for innovative products and services in the organic feminine care market.
Period Panties
Disruptive innovation opportunities in the development of leak-proof and comfortable period panties.
Acne Healing Patches
Potential for disruptive innovation in the acne treatment market through the development of innovative acne healing patches.

Industries Being Reshaped

Feminine Care
Opportunity for business growth and innovation in the feminine care industry to cater to the specific needs of tween girls entering womanhood.
Sustainable Products
The growing demand for sustainable products presents opportunities for businesses to develop and market environmentally-friendly feminine care products.
Skincare
Potential for disruptive innovation in the skincare industry through the development of acne healing patches and other innovative acne treatment solutions.
SCORE
5.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 70%
Activity 84%
Freshness 8%