Brands are launching an array of period products that tackle stigma, pain, and comfort from a design perspective. While some offerings utilize smart technology to bring greater relief, others provide for a safe environment through well-curated collections. An example of the former would be Silk’n Stop which is a device that specializes in soothing menstrual cramps, while the latter features a more diverse range of period products that embrace convenience, aesthetics and playful design.
Along with the many offerings that are intended to ease the side effects of menstruation in women, others focus on breaking the stigma that comes with it. A daring instance of this is Thinx's ultra-absorbent blanket that encourages couples to engage in sexual activity regardless of what time of the month it is.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
