Experience Agency Created the IoT 'Hooha' to Update Antiquated Dispensers
Laura McQuarrie — March 11, 2019 — Lifestyle
References: hooha.is & prnewswire
With 'Hooha,' experiential agency Huge is saying goodbye to tampon dispensers of the past with coin slots and broken knobs, and with it, the stigma and shame surrounding menstruation. The IoT dispenser made its debut at The Female Quotient's FQ Lounge, Home of Equality @ SXSW on International Women's Day.
By sending a text message, people are able to receive a tampon quickly, conveniently and for free. Notably, the new and improved design of the machine also includes other improvements, including a window that shows the available stock and the capacity to hold up to 60 tampons a time, which is three times more than the industry average.
At SXSW, Hooha partnered with The Female Quotient, a female-owned business, to create the 'Power of Being Heard' experience and committed to bringing awareness to "a lack of women with decision-making power in tech."
By sending a text message, people are able to receive a tampon quickly, conveniently and for free. Notably, the new and improved design of the machine also includes other improvements, including a window that shows the available stock and the capacity to hold up to 60 tampons a time, which is three times more than the industry average.
At SXSW, Hooha partnered with The Female Quotient, a female-owned business, to create the 'Power of Being Heard' experience and committed to bringing awareness to "a lack of women with decision-making power in tech."
Trend Themes
1. Smart Tampon Dispensers - Disruptive innovation opportunity: Implementing IoT technology in tampon dispensers to provide convenience, free access, and eliminate stigma around menstruation.
2. Improved Tampon Dispenser Design - Disruptive innovation opportunity: Redesigning tampon dispensers with features like a visible stock window and increased capacity to enhance user experience.
3. Partnerships for Female Empowerment - Disruptive innovation opportunity: Collaborating with female-owned businesses to create experiences that raise awareness and promote gender equality in tech.
Industry Implications
1. Iot Technology - Disruptive innovation opportunity: Incorporating IoT technology in various industries to transform traditional processes and enhance customer experiences.
2. Feminine Hygiene Products Manufacturing - Disruptive innovation opportunity: Innovating in the production of tampon dispensers to create more user-friendly and inclusive designs.
3. Experiential Marketing Agencies - Disruptive innovation opportunity: Leveraging experiential marketing strategies to create impactful campaigns that address social issues and promote positive change.
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