Libresse is a feminine brand that got recognized for its bold approach to advertising. The company received the 'Glass Lion or Change award' after featuring red liquid (symbolizes period blood) in its commercial. Now, Libresse is continuing its bold marketing tactic to include a vulva-celebrating campaign.
For the activation, the company teamed up with advertising agency AMB BBDO. The video is heavy on metaphors as it boasts symbols of the most delicate and intimate part of the female anatomy. The feminine brand features objects like fruit, origami, and even seafood to mimic a woman's private parts. In this sense, the 'Viva La Vulva' commercial is a definite nod to the powerful, undying and ethereal spirit of the female. With a flair for the theatrical and the creative, Libresse's latest ad is a stoic follow-up.