Cherry-infused skincare products are on the rise
Trend - With fruit-forward skincare products rising in popularity, cherries appear to be the next major beauty ingredient. Brands making use of the high-antioxidant, vibrantly colored fruit are making a move toward wellness-minded consumers who are increasingly choosing natural products.
Insight - Health-conscious consumers are seeking out more familiar ingredients and solutions when it comes to satisfying their wellness goals. Despite their rising willingness to experiment with ingredients, wellness-minded consumers are skeptical of new, unheard of, buzz-worthy components. Instead, they are opting for ingredients they are familiar with. Thus, traditional fruits known for their antioxidant properties become much more appealing to those looking for tried and tested ingredients.
Insight - Health-conscious consumers are seeking out more familiar ingredients and solutions when it comes to satisfying their wellness goals. Despite their rising willingness to experiment with ingredients, wellness-minded consumers are skeptical of new, unheard of, buzz-worthy components. Instead, they are opting for ingredients they are familiar with. Thus, traditional fruits known for their antioxidant properties become much more appealing to those looking for tried and tested ingredients.
Workshop Question - How could your brand cater to the wellness-minded consumer in way that's more familiar and approachable?
Trend Themes
1. Fruit-based Skincare - Wellness-minded consumers are seeking more familiar, antioxidant-rich fruit ingredients for their skincare products.
2. Hybrid Skincare - Consumers appreciate multi-functional skincare products such as hybrid formulas that function as moisturizers and masks.
3. Deep Clean Clay Masks - Effective deep-cleansing clay masks are still in demand, but formulations featuring added nourishing ingredients are preferred over stripping formulas.
Industry Implications
1. Skincare - The skincare industry can keep offering innovative, plant-based, and multipurpose products that cater to wellness-minded consumers.
2. Beauty - Beauty businesses can launch different products that illustrate the benefits of different active natural ingredients derived from fruits.
3. Health - Health companies can capitalize on the popularity of fruit extracts and their link to antioxidant benefits in offering a variety of products.
