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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,183 more

Boomerlennials

Boomers' appetite for experience and story-based brands comes to the forefront

Trend - Despite stereotypes, Boomers and Millennials have a lot in common. Both generations have a large representation in North America, making them popular targets for marketers. As well, there are parallels between the social media movement and hippie movements–a tendency toward activism (albeit in different forms), and a focus on interpersonal relationships. With this in mind, Boomers will begin gravitating toward products typically associated with the Millennial demographic.

Insight - Because the aging Boomer demographic will have free time and resources in retirement, they'll acquire the freedom to reconnect with old tendencies from their youth. These tendencies mirror what is observed with the Millennial demographic, and the modern ways in which they're manifested mimic the Millennial methods in a more literal way.
Workshop Question — What is one tactic you've seen or used to target Millennials that would suit your ageing customer well?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
43,600 Total Clicks
Date Range:
Oct 18 — Aug 19
Trending:
This Month and Average
Consumer Insight Topics:

Featured Examples

Boomer-Friendly Hemp Oil Products
Boomer-Friendly Hemp Oil Products
Boomer Natural Wellness Offers a Range of Wellness Oils & Treats
Boomer Natural Wellness is an American brand that makes health-focused hemp oil products available to consumers and their pets. Its offerings are all natural, non-GMO, with no THC and made in the USA.... MORE
Plant-Based Boomer Beverages
Plant-Based Boomer Beverages
Perennial's Non-Dairy Drink Targets People Over the Age of 50
With many Millennials exploring a plant-based lifestyle, established brands and start-ups alike are creating vegan-friendly products specifically for this demographic but ‘Perennial’... MORE
Boomer-Friendly Wellness Festivals
Boomer-Friendly Wellness Festivals
Quaker Rise & Thrive Supports Those Interested in Healthy Aging
The Quaker Oats Company is teaming up with Thrive Global to host the Quaker Rise & Thrive wellness festival this fall at Saddlerock Ranch in Malibu, California. The one-day festival is set to... MORE
Home Sharing Retirement Opportunities
Home Sharing Retirement Opportunities
Silvernest Boasts an Affordable & Non-Traditional Experience
As far as retirement opportunities go, this is one of the more inventive ones. Turns out, the Bay Area is not an affordable space for retirement and with the continuously rising costs of living,... MORE
Boomer-Focused Podcasts
Boomer-Focused Podcasts
Business Schooled Highlights Learnings from Experienced Entrepreneurs
Alexis Ohanian, famed tech entrepreneur and Co-Founder of Reddit, created a podcast series called Business Schooled to enable listeners of all ages to get a better idea of what drives success when... MORE
Boomer-Backed Lifestyle Coaching
Boomer-Backed Lifestyle Coaching
Linda Clay Began Her Business in Her 60s After She Was Laid Off
Linda Clay is a walking testimony that one does not have to give up after being laid-off from work in their mid-60s. Instead of biting the bullet and entering years of retirement, the entrepreneur&#... MORE

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