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Fashionable Boomer Marketplaces

VNV Brings the Joy of Getting Dressed to Mature Women

— September 22, 2022 — Life-Stages
There are many online fashion marketplaces that target Gen Z shoppers but VNV stands out by specifically speaking to women over 40. Founded by a Millennial and a Baby Boomer, VBV was conceptualized after hearing many mature women complain about how difficult it was to find great pieces of clothing. The convention-defying, pro-aging platform says that "dressing by age is outdated" and it aims to be a retail destination for women as they age that brings back the joy of dressing.

With a focus on fun, modern and easy-to-wear styles, VNV is disrupting the fashion industry and serving an audience that's often overlooked. VNV partnered with 20 brands to offer clothing that fits women's changing bodies and styles at a range of different sizing and price points.
Trend Themes
1. Fashion for Mature Women - Providing trendy and attractive clothing options for mature women can be a disruptive innovation opportunity for the fashion industry.
2. Age-inclusive Fashion - Challenging traditional age-based fashion categories and catering to women of all ages can be a disruptive innovation opportunity for the fashion industry.
3. Online Marketplaces for Older Generations - Creating online fashion marketplaces that cater to older generations can be a disruptive innovation opportunity for the e-commerce industry.
Industry Implications
1. Fashion Industry - The fashion industry can embrace the growing market of mature women by creating age-inclusive fashion and trendy clothing options.
2. E-commerce Industry - The e-commerce industry can target older generations by creating online marketplaces that cater to their fashion needs and preferences.
3. Retail Industry - The retail industry can create a new market for mature women by providing trendy and attractive clothing options that defy traditional age-based categories and promote body positivity.
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