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Yerba Expansion

North American consumers become familiarized with yerba mate in packaged beverages

Implications - Yerba mate has traditionally been consumed as a tea in South America, but today packaged beverage brands in North America are leaning into the herb as a healthful flavor option. This speaks to the desire North American consumers have to experiment with wellness solutions from around the world.
Workshop Question — What regional trends could your brand lean into for inspiration?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
31,413 Total Clicks
Date Range:
Jun 18 — Aug 19
Trending:
This Month and Average

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