Category
Lifestyle
Assisted Choices
Trend cluster
Category
Yerba
Expansion
North American consumers become familiarized with yerba mate in packaged beverages.
3.9
Trend score
Trend
What is the Yerba Expansion trend?
Yerba Expansion: Yerba mate has traditionally been consumed as a tea in South America, but today packaged beverage brands in North America are leaning into the herb as a healthful flavor option. This speaks to the desire North American consumers have to experiment with wellness solutions from around the world.
Insight
The consumer insight behind the Yerba Expansion trend
As North America expands in diversity, global influences in the region can be observed in everything from art and design to cuisine. The impact of globalization on consumers is a deeper appreciation for products and services that were once unfamiliar to them, and they now expect that brands are well-aligned with their increasingly diverse and nuanced preferences.
Trend themes
Themes within the Yerba Expansion trend
Three behaviours holding the trend together01
Global Influences on Health and Wellness
Consumer desire to experiment with wellness solutions from around the world is driving brands to incorporate traditional ingredients such as yerba mate into packaged beverages.
02
Low/No Sugar Beverages with Superfoods
Brands such as REBBL and 8th Wonder Tea are introducing low or no sugar beverages that are infused with superfoods and adaptogens, combining indulgence with health.
03
Functional Foods and Beverages for On-the-Go Consumption
Actimel's functional yogurt shots demonstrate that convenience and functionality can go hand in hand, opening up opportunities for brands that offer healthy and nourishing products in easy-to-consume packaging.
Industry implications
What the Yerba Expansion trend means for industry
Where the trend changes the playbookFor
Beverage Industry
Brands in the beverage industry can capitalize on the growing demand for global ingredients, low or no sugar beverages, and functional foods and drinks that nourish the body and offer on-the-go convenience.
For
Health and Wellness Industry
The health and wellness industry can explore the use of traditional ingredients, superfoods, and adaptogens in their products and services, as well as develop functional foods and drinks that cater to busy and health-conscious consumers.
For
Packaging Industry
As the demand for on-the-go and convenient products grows, the packaging industry can innovate packaging solutions that make it easier for consumers to consume functional foods and drinks in an efficient and sustainable way.
Workshop question
What regional trends could your brand lean into for inspiration?
Trend signals
Trend signals for Yerba Expansion
Trend score 3.9 out of 10, from popularity 60%, activity 48%, freshness 9%.
Popularity60%
Activity48%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Yerba Expansion trend
4 featured examples from Jun 22, 2018 to Aug 12, 2019CategoryLifestyle
Functional Yogurt Shots
Actimel's Shots Cultivate Healthy States with Superfoods & Adaptogens
Incorporating innovative functional ingredients in existing products and creating new functional products could open avenues for growth in the food and beverage industry.
CategoryLifestyle
Superfood-Infused Prepackaged Teas
The 8th Wonder Tea Beverages are 100% Organic and Non-GMO
The health and wellness industry can explore the potential of superfood-infused products to cater to health-conscious consumers.
CategoryLifestyle
Decadent Low-Sugar Elixirs
REBBL's New Herb-Powered Beverages Contain Four Grams of Sugar or Less
The beverage industry can capitalize on the trend of low-sugar elixirs by developing innovative products that cater to health-conscious consumers seeking guilt-free sweet options.
CategoryLifestyle
Plant-Powered Energy Drinks
The New teaRIOT Drinks Boost Energy Using Natural Ingredients
The rise of plant-based energy drinks presents an opportunity for companies to create new products that cater to consumers' demands for healthier options.
