North American consumers become familiarized with yerba mate in packaged beverages
Trend - Yerba mate has traditionally been consumed as a tea in South America, but today packaged beverage brands in North America are leaning into the herb as a healthful flavor option. This speaks to the desire North American consumers have to experiment with wellness solutions from around the world.
Insight - As North America expands in diversity, global influences in the region can be observed in everything from art and design to cuisine. The impact of globalization on consumers is a deeper appreciation for products and services that were once unfamiliar to them, and they now expect that brands are well-aligned with their increasingly diverse and nuanced preferences.
Insight - As North America expands in diversity, global influences in the region can be observed in everything from art and design to cuisine. The impact of globalization on consumers is a deeper appreciation for products and services that were once unfamiliar to them, and they now expect that brands are well-aligned with their increasingly diverse and nuanced preferences.
Workshop Question - What regional trends could your brand lean into for inspiration?
Trend Themes
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Global Influences on Health and Wellness — Consumer desire to experiment with wellness solutions from around the world is driving brands to incorporate traditional ingredients such as yerba mate into packaged beverages.
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Low/no Sugar Beverages with Superfoods — Brands such as REBBL and 8th Wonder Tea are introducing low or no sugar beverages that are infused with superfoods and adaptogens, combining indulgence with health.
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Functional Foods and Beverages for On-the-go Consumption — Actimel's functional yogurt shots demonstrate that convenience and functionality can go hand in hand, opening up opportunities for brands that offer healthy and nourishing products in easy-to-consume packaging.
Industry Implications
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Beverage Industry — Brands in the beverage industry can capitalize on the growing demand for global ingredients, low or no sugar beverages, and functional foods and drinks that nourish the body and offer on-the-go convenience.
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Health and Wellness Industry — The health and wellness industry can explore the use of traditional ingredients, superfoods, and adaptogens in their products and services, as well as develop functional foods and drinks that cater to busy and health-conscious consumers.
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Packaging Industry — As the demand for on-the-go and convenient products grows, the packaging industry can innovate packaging solutions that make it easier for consumers to consume functional foods and drinks in an efficient and sustainable way.
