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Japanese desserts adopt unexpected flavors inspired by the regional sweet potato
Implications - Drawing inspiration from the Japanese Annou Imo, a luxurious sweet potato known for its delectable taste, beverage and dessert brands from the region are adapting the flavor and aroma of the sought-after spud. Celebrating the local bounty, consumers are enjoying the enticing flavor of this yam in new ways, through unexpected formats including sweets and drinks that demonstrate the innovative flavor reversal of Japanese culture. This emerging ingredient draws out the importance of healthy indulgences influencing modern consumers and the next generation of flavor seekers. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
49,410 Total Clicks
Oct 16 - Oct 17
This Quarter and Average
WorldLifestyleFoodRegionalDrinking
Eastern comfort food sees a dramatic flair for imaginative indulgence
Implications - Traditionally served as classic comfort food, dumplings and wontons are seeing a reimagining within Japanese and Korean cuisine, sparking the imaginations of consumers far and wide with completely revitalized formats. Immersed in tradition and culture, Eastern cuisine is increasingly incorporating sensorial engagement through innovative formats and unique positioning that lends an air of exiting freshness and forces the diner to rethink their expectations. This shift speaks to the globalization of emerging consumer inclinations towards experiences. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
45,516 Total Clicks
Sep 16 - Oct 17
This Quarter and Average
Asian flavor trends turn conventional snacks into surprising experiences
Implications - Exploring non-traditional combinations and formulations, Asian snack brands are continuously coming out with flavors that dare to create unlikely matches. Taking simple snacking products and breathing new life into them through surprising spices and seasonings draws in curious consumers hungry for change. This experimental approach to flavor pushes the boundaries for emerging trends in snacking, establishing Asia as the top destination for the truly insatiable flavor-seeker desiring exposure to extraordinary taste experiences. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
50,672 Total Clicks
May 16 - May 17
This Year and Average
Classic Asian desserts are reformatted to appeal to North American audiences
Implications - Continuously inspired by new formats, ingredients and textures, dessert brands are taking advantage of the evolving popularity of Asian-fusion cuisine by incorporating popular Asian influences into hyper-indulgent desserts. Balancing a love for delicious sweets with exciting flavor enhancements, the winning combination serves to excite both the flavor connoisseur as well as the social media maven. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
80,363 Total Clicks
Mar 16 - May 17
This Year and Warm
WorldLifestyleRegionalDrinking
The 6 Patterns of Opportunity & Top 18 Megatrends
Yuzu is embraced as a mainstay ingredient
Implications - Favored for its subtle citrus flavor that is less tart than its counterparts, yuzu has made its way onto menus across the world and can be seen incorporated into packaged products ranging from alcoholic beverages to artisan desserts. The new found popularity of the flavor highlights the progression of interest in Japanese cuisine beyond sushi and other mainstays. [More]
SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
62,158 Total Clicks
Jul 15 - Jan 17
This Year and Mild
WorldLifestyleFoodRegionalDrinking
Films get translated into entire worlds with movie-themed amusement parks
Implications - Big global films are being translated into big-budget theme parks, boasting recreations of fantastical worlds -- some resting solely on the shoulders of a single entertainment franchise such as The Avengers. These experiences also boast unique cinematic experience that leverage VR and other sensory additions like smell and touch. Particularly in China, since the government lifted theme park bans in 2013, there is a lot of opportunity there for theme park growth as well as in Dubai as both have burgeoning tourism industries. [More]
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
69,549 Total Clicks
Nov 15 - Jun 16
Warm
Communal meetups between die-hard media fans become a pop culture mainstay
Implications - Entertainment is now very much a communal experience for young men -- especially within China. Moviegoers and gamers want to take their fandom to the next level by actively seeking out competitions, festivals and virtual platforms that allow them to interact and emotionally connect with those who have shared interests. These niche interests are embraced within their community, and members feel a sense of acceptance, achievement and greater purpose because of their network. [More]
SCORE 4
Popularity
Activity
Freshness
Megatrends
Patterns
44,081 Total Clicks
Jun 16 - Jun 16
Mild
Trend Hunter Services
Consoles and streaming devices are adapted for the Chinese market
Implications - As international brands look to adapt technologies to fit the Chinese market, many are opting to launch gaming and streaming services that are better suited to users in the region, many of whom have little experience with high-end gaming PCs. Especially influenced by the recent lift on China's console ban and the continued relevance of internet cafes, this progression demonstrates the importance of accessibility in terms of tech requirements in the Chinese market. [More]
SCORE 3.8
Popularity
Activity
Freshness
Megatrends
Patterns
33,854 Total Clicks
Dec 15 - Jun 16
Mild
TechWorldMobileGamesRegionalComputers
Big brands develop campaigns and services that resonate locally
Implications - In an effort to capitalize on the push toward local products and services, large brands are engaging in hyper-local campaigns and services. Expanding outside of merely appealing to local consumers' interests, such hyper-local targeting positions the brand as being in touch with shifting customer expectations and region-specific traditions and norms. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
241,489 Total Clicks
May 14 - Jun 16
Warm
Creating a distinct regional reference, exotic ingredients are added to spirits
Implications - Showcasing an element of regional pride, both consumers and local brands are using exotic ingredients as a means to convey a sense of authenticity. This adds more of a taste experience to alcoholic beverages that takes drinking from a pastime to a more sophisticated hobby, which speaks to a bigger consumer desire for expertise in all aspects of life. [More]
SCORE 2.6
Popularity
Activity
Freshness
Megatrends
Patterns
133,633 Total Clicks
Jul 13 - Jul 15
Untested
WorldLifestyleRegionalDrinking