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Regional Consumer Insights

Yerba Expansion
North American consumers become familiarized with yerba mate in packaged beverages
Implications - Yerba mate has traditionally been consumed as a tea in South America, but today packaged beverage brands in North America are leaning into the herb as a healthful flavor option. This speaks to the desire North American consumers have to experiment with wellness solutions from around the world.
Workshop Question — What regional trends could your brand lean into for inspiration?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cultured Creamery
Ice Cream is used as a step towards experiencing global palette
Implications - By leveraging ice cream as an exploratory platform, brands are allowing consumers to experience new cultures via regional flavors, but with the security of the familiar dessert concept. This combination speaks to the consumer desire for experimental foodie experiences, coupled with a refusal to limit their palettes to their own geographic experiences.
Workshop Question — How can your brand combine the security that comes with familiarity, with an experimental product or experience?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Yam Confection
Japanese desserts adopt unexpected flavors inspired by the regional sweet potato
Implications - Drawing inspiration from the Japanese Annou Imo, a luxurious sweet potato known for its delectable taste, beverage and dessert brands from the region are adapting the flavor and aroma of the sought-after spud. Celebrating the local bounty, consumers are enjoying the enticing flavor of this yam in new ways, through unexpected formats including sweets and drinks that demonstrate the innovative flavor reversal of Japanese culture. This emerging ingredient draws out the importance of healthy indulgences influencing modern consumers and the next generation of flavor seekers.
Workshop Question — How can your next innovation also serve to celebrate the identity of your consumers?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fantastical Dumpling
Eastern comfort food sees a dramatic flair for imaginative indulgence
Implications - Traditionally served as classic comfort food, dumplings and wontons are seeing a reimagining within Japanese and Korean cuisine, sparking the imaginations of consumers far and wide with completely revitalized formats. Immersed in tradition and culture, Eastern cuisine is increasingly incorporating sensorial engagement through innovative formats and unique positioning that lends an air of exiting freshness and forces the diner to rethink their expectations. This shift speaks to the globalization of emerging consumer inclinations towards experiences.
Workshop Question — What role does tradition have in your industry and how can you leverage that to set your brand apart?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eccentric Seasoning
Asian flavor trends turn conventional snacks into surprising experiences
Implications - Exploring non-traditional combinations and formulations, Asian snack brands are continuously coming out with flavors that dare to create unlikely matches. Taking simple snacking products and breathing new life into them through surprising spices and seasonings draws in curious consumers hungry for change. This experimental approach to flavor pushes the boundaries for emerging trends in snacking, establishing Asia as the top destination for the truly insatiable flavor-seeker desiring exposure to extraordinary taste experiences.
Workshop Question — How can your brand incorporate more diverse ethnicity into your product/service?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fusion Confection
Classic Asian desserts are reformatted to appeal to North American audiences
Implications - Continuously inspired by new formats, ingredients and textures, dessert brands are taking advantage of the evolving popularity of Asian-fusion cuisine by incorporating popular Asian influences into hyper-indulgent desserts. Balancing a love for delicious sweets with exciting flavor enhancements, the winning combination serves to excite both the flavor connoisseur as well as the social media maven.
Workshop Question — How can your brand take inspiration from adjacent industries and incorporate it into its offerings?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Yuzu Passion
Yuzu is embraced as a mainstay ingredient
Implications - Favored for its subtle citrus flavor that is less tart than its counterparts, yuzu has made its way onto menus across the world and can be seen incorporated into packaged products ranging from alcoholic beverages to artisan desserts. The new found popularity of the flavor highlights the progression of interest in Japanese cuisine beyond sushi and other mainstays.
Workshop Question — Identify an aspect of your industry commonly used in a foreign market that your brand doesn't make use of. How would you work that aspect into your brand's offering?
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Physical Fanboying
Films get translated into entire worlds with movie-themed amusement parks
Implications - Big global films are being translated into big-budget theme parks, boasting recreations of fantastical worlds -- some resting solely on the shoulders of a single entertainment franchise such as The Avengers. These experiences also boast unique cinematic experience that leverage VR and other sensory additions like smell and touch. Particularly in China, since the government lifted theme park bans in 2013, there is a lot of opportunity there for theme park growth as well as in Dubai as both have burgeoning tourism industries.
Workshop Question — In what way can your brand present an entertainment-styled marketing strategy to encourage consumers to participate in a subtle, yet adventurous activity?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fanboy Community
Communal meetups between die-hard media fans become a pop culture mainstay
Implications - Entertainment is now very much a communal experience for young men -- especially within China. Moviegoers and gamers want to take their fandom to the next level by actively seeking out competitions, festivals and virtual platforms that allow them to interact and emotionally connect with those who have shared interests. These niche interests are embraced within their community, and members feel a sense of acceptance, achievement and greater purpose because of their network.
Workshop Question — How can you create a sense of community within your consumer base outside of typical demographic segmentation?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
On-Demand Accessibility
Consoles and streaming devices are adapted for the Chinese market
Implications - As international brands look to adapt technologies to fit the Chinese market, many are opting to launch gaming and streaming services that are better suited to users in the region, many of whom have little experience with high-end gaming PCs. Especially influenced by the recent lift on China's console ban and the continued relevance of internet cafes, this progression demonstrates the importance of accessibility in terms of tech requirements in the Chinese market.
Workshop Question — How could you increase your brand's accessibility for those with limited access to the internet?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends