Regional Consumer Insights

Implications - With abundant oil wealth, Dubai is continuing to implement a range of ultra-modern developments. Free from financial limitations, Dubaichitecture is a showcase of human imagination and architectural innovation that is only increasing. The ideas stretch the limits in technology, sustainability and luxury.

Implications - The average consumer is exposed to over 3,000 advertisements in a day. To separate their brands from this sea of advertising, ad executives are swaying away from tradition, escaping the norm through unique marketing tactics that include larger-than-life, interactive or attention-grabbing billboards.

Implications - Waiting in a dark subway tunnel or spending more time on a drab bus than one does at home would make any commuter irritable. Some cities are attempting to alleviate the pain by introducing more tech-savvy and advanced public transit systems and stations. A subway slide, art museum and a high-tech bus are just some of the improvements to hit the commuter world. Not only do they enhance the typically dismal appearance associated with public transit, these upgrades make commuting more appealing, thus encouraging more eco-friendly transportation.

Implications - Although the catwalk offers an exciting and engaging experience for fashion consumers, it's such a brief affair that the magic associated with a great runway show is often quickly forgotten. For designers who want to really stick in the consumer mindset, however, an option is to take a cue from historic fashion exhibits and design shows and create a limited-time exhibit of their own. This way, the designer's best works can be showcased in a way that captivates and immerses the consumer in an unparalleled fashion experience.

Implications - In the wake of a major recession, China has become a powerhouse of cultural influence and economic relevance. Many products are now being influenced by and targeted specifically to Eastern ethnicities all over North America, most notably, origami design and Eastern-styled artistry. As the economic dust settles, businesses to look to the East when evaluating potential market opportunities.

Implications - Originating in South Korea, K-pop is a musical genre that has exploded onto the North American scene. The k-pop anthem most commonly known worldwide, Gangnam Style, hit airwaves and the subculture has since been adopted into a range of global products, advertising campaigns and inspired fashion retailers.

Implications - As gaming continues to grow in popularity, individuals are looking to more than just their consoles and mobile apps for entertainment. Consumers are turning to travel destinations like Japan to engage in more exclusive travel tailored to their specific interests. Using technology and personalized themes to create a user-friendly environment, this gaming tourism speaks to a shift toward more specialized forms of travel.

Implications - While the glamorization of international travel rises, consumers -- particularly in the United States -- are looking to domestic options for adventure that are easier on the wallet. This shift towards maximizing local options speaks to a broader preference to break from routine while still maintaining a familiar connection.

Implications - Showcasing an element of regional pride, both consumers and local brands are using exotic ingredients as a means to convey a sense of authenticity. This adds more of a taste experience to alcoholic beverages that takes drinking from a pastime to a more sophisticated hobby, which speaks to a bigger consumer desire for expertise in all aspects of life.

Implications - In an effort to capitalize on the push toward local products and services, large brands are engaging in hyper-local campaigns and services. Expanding outside of merely appealing to local consumers' interests, such hyper-local targeting positions the brand as being in touch with shifting customer expectations and region-specific traditions and norms.