This Ice Cream Cone Looks and Tastes Like a Japanese Sweet Potato
Laura McQuarrie — October 26, 2016 — Lifestyle
References: en.rocketnews24
The 'Annou Imo' is a premium Japanese sweet potato that's grown on the island of Tanegashima, which is recognized for its sweet flavor and distinctive appearance of purple-hued exterior flesh and an orange-hued interior. This root vegetable serves as the inspiration for the latest frozen dessert treat to be offered by Ministop convenience stores across Japan.
Sold in a decadent caramel-flavored waffle cone, the ice cream takes on the look of a purple sweet potato. The flavor of the Japanese sweet potato is also integrated into the soft-serve ice cream itself, alongside other rich textures such as crunchy caramel bits, a thick sauce topping and sea salt from Okinawa to replicate the salty outer skin of the potato.
In a twist to traditional dairy products, such as yogurts and ice cream, vegetables are being introduced to create savory-sweet flavor variations.
Sold in a decadent caramel-flavored waffle cone, the ice cream takes on the look of a purple sweet potato. The flavor of the Japanese sweet potato is also integrated into the soft-serve ice cream itself, alongside other rich textures such as crunchy caramel bits, a thick sauce topping and sea salt from Okinawa to replicate the salty outer skin of the potato.
In a twist to traditional dairy products, such as yogurts and ice cream, vegetables are being introduced to create savory-sweet flavor variations.
Trend Themes
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Vegetable-infused Desserts — Introducing vegetables into desserts is a growing trend that presents an opportunity for innovation and product differentiation.
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Ethnic Flavor Elevation — As seen in the Annou Imo ice cream cone, there is a growing trend towards elevation of ethnic flavors in food and beverage products.
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Premium Convenience — Offering premium ingredients and flavors in convenience stores, such as the Annou Imo ice cream cone, presents an opportunity for disrupting the convenience store industry.
Industry Implications
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Food and Beverage — The trend towards incorporating vegetables into dessert presents opportunities for innovation in the dessert and snack sectors.
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Convenience Stores — Offering premium, unique products like the Annou Imo ice cream cone can help disrupt the convenience store industry and attract customers seeking new and exciting products.
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Farm-to-table — The use of premium ingredients like the Annou Imo sweet potato in desserts presents opportunities for innovation and disruption in the farm-to-table industry.
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