Category
World
Layered Getaways
Trend cluster
Category
Danger
Mapping
Apps map out dangerous areas as pertaining to health, social status or ecology.
3.2
Trend score
Trend
What is the Danger Mapping trend?
Danger Mapping: Developers are utilizing data and analytics to identify areas that are dangerous for health, social or political reasons. The technology is available to consumers through mobile applications, making it convenient to use in real-time and on-the-go.
Insight
The consumer insight behind the Danger Mapping trend
Political climates, ecological crises, and epidemics can entail unpredictable threats. To counter the fear of the unknown, consumers look for ways to alleviate stress on-demand through an overview of danger areas in the vicinity. This ties into the desire of being informed and organized in the face of danger, allowing individuals to take preventative measures on-the-go and ease unfounded concern.
Trend themes
Themes within the Danger Mapping trend
Three behaviours holding the trend together01
Danger Mapping
Developers are utilizing data and analytics to identify areas that are dangerous for health, social or political reasons through mobile applications.
02
AI-Powered Mole Mapping Apps
Mole mapping technology integrated into personal mobile devices alleviates health anxiety and allows users to monitor their skin condition with the help of AI.
03
Pollution-Mapping Drones
Autonomous drones equipped with laser spectroscopy sensors have the potential to monitor aerial pollution in commercial and industrial settings before it becomes a major problem.
Industry implications
What the Danger Mapping trend means for industry
Where the trend changes the playbookFor
Healthcare Industry
By using technology, the healthcare industry can better serve patients and help alleviate health anxiety and concerns.
For
Environmental Industry
By leveraging technology, the environmental industry can better monitor and address issues such as pollution and climate change.
For
Navigation Industry
By creating user-friendly and accessible navigation technology, companies can help individuals navigate and discover the world around them with ease.
Workshop question
How can your product be used to deliver important information to consumers?
Trend signals
Trend signals for Danger Mapping
Trend score 3.2 out of 10, from popularity 57%, activity 31%, freshness 9%.
Popularity57%
Activity31%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Danger Mapping trend
4 featured examples from Jun 21, 2018 to Nov 7, 2019CategoryLifestyle
AI-Powered Mole Mapping Apps
Miiskin is Able to Detect Warning Signs of Melanoma in Users
Disruptive innovation opportunity for healthcare industry to adopt AI-powered mole mapping technology for enhanced melanoma detection and monitoring.
CategoryWorld
LGBT-Friendly AR Maps
WYD Pride Instantly Reveals Gay-Friendly Places Nearby
Disruptive innovation potential for tech companies in the development of LGBT-friendly mapping apps and user-centric platforms.
CategoryEco
Pollution-Mapping Drones
These Autonomous Drones Can Detect Harmful Gases In the Air
The environmental monitoring industry could benefit from the use of autonomous drones to detect and report pollution
CategorySocial Good
Virus-Fighting Mosquito Apps
The Premise App Stops the Spread of the Viruses Through Mosquitoes
The real-time disease mitigation approach of the Premise app presents disruptive innovation opportunities for the healthcare industry.
